The first steps of setting up a digital agency are never easy.
Because of this, entrepreneurs are usually very careful with their budgets. To minimize their expenses, they avoid hiring additional employees and try to do everything by themselves.
As a result, the workload piles up and eventually becomes unmanageable.
It’s no wonder that the majority of startups fail within the first year.
If you avoid hiring people, you will eventually find yourself in a situation where you have to compromise quality or cannot deliver promised results to a client.
Even worse, you will risk damaging your brand name.
And even if you’re capable of providing all the services you’re offering, you won’t have time to scale your business, find more clients and offer more services.
That’s why you need to outsource.
Outsourcing is a great way for small businesses to get the help they need without spending too much money. And the great thing about running a digital agency is that all operations can be performed remotely.
This means that you can minimize your expenses by working from home and building a great remote team that will help your business quickly generate a healthy stream of revenue.
Here are the first tasks that you should outsource while setting up a digital agency.
Virtual Assistance
In the first stages of setting up your business, a virtual assistant can help you with almost anything you need. Whether it’s SEO, social media management, or reaching out to potential clients, a good assistant can take a huge burden off your shoulders.
And if they make use of the right tools, they can help you reach your target audience.
For example, sending out e-mail campaigns by using Mailchimp is a great way to find new clients. This software is very useful for startups as it offers a free version with up to 2000 contacts and up to 12,000 emails per month. If you need help with SEO, your VA can use Ubersuggest to do keyword research and optimize your content.
There are plenty of free tools available. If you hire a virtual assistant who knows how to put them to good use, your business will flourish.
If you are still not sure which tasks to outsource, here is our article on 25 tasks you can delegate to your virtual assistant.
Graphic Design
Even if you have experience with working in Photoshop or Canva, you will need a graphic designer to consistently work on your projects.
Also, if you are trying to expand your business and find new leads, you won’t have time to create designs.
For a startup, hiring a remote graphic designer who will get paid on a project basis is the perfect solution. Even if you don’t get a lot of projects, you will get quality designs for a great cost.
If you want to make sure that your graphic designer is performing well, here are 7 ideas on tracking your remote designer’s performance.
Web Design & Development
Web development and design are very important for any digital marketing strategy.
A client’s website is where they plan to interact with their customers. It needs to be aesthetically pleasing and easy to use.
And with the Eastern European tech industry skyrocketing in recent years, you can find a high-quality remote worker for a great value.
You can also read this article to find out which Eastern European countries are best for outsourcing technical talent.
App Development
With the average smartphone owner using 30 apps each month, apps have become an increasingly popular way to find and keep clients and customers.
For a digital marketing agency, offering app development for booking and delivery services is a great way to attract clients.
Creative Directing
The most important position in your digital agency is a creative director.
They’re the ones who are in charge of building innovative strategies and helping clients solve their problems. In the beginning stages of your business, you may choose to take on this position. However, don’t do it unless you’re highly creative and really have the capacity to constantly come up with great ideas.
If you want your digital agency to stand out from hundreds of other businesses, don’t underestimate the importance of this role.
These were our examples of tasks you can outsource while setting up a digital agency.
Keep in mind that the roles you’ll want to delegate depend on your skills and the areas where you could use someone else’s expertise.
When you start building your team, ask yourself this question: What is something that I don’t know enough about that someone else could help me with?
Whether it’s graphic design or web development, you’ll want to hire someone who can help you make your clients more satisfied. If you’re just starting out you may be worried about your budget – but don’t worry. Here at JobRack you can hire high-quality remote developers, designers, or any other remote workers for a lower cost than you may think. Click here to find out more.
