It’s very important to track the performance of your remote employees. Once you establish the right metrics, you can find out what works well and what needs improvement.
But how do you measure the performance of your remote designer?
Isn’t it all about the creativity and quality of their work? Aren’t these too subjective to be measured?
Well, you may not be able to measure something as complex as creativity, but you can measure the success of the design by tracking the effect it has on your business.
Here are 7 ideas on tracking a remote designer’s performance.
1. Satisfaction Rate
Design quality is very subjective. If you are running an agency, you need to make sure that the majority of your clients are satisfied. So, the best way to measure the quality of the design is to get feedback.
After a completed project, you can offer your clients a short survey about their experience and find out how satisfied they were with the design.
If you hired a remote designer for your own business, ask yourself if you are satisfied with the quality of the designs and if your remote designer is consistently delivering good results.
2. Social Media Engagement
Another important factor is the impact of the design, and you can measure it by tracking social engagement. Always pay attention to audience growth rate and how they respond to new designs.
Of course, you should pay attention to SEO as well.
Even if you have the most professional design, it won’t mean much without quality content and the right SEO optimization.
While the previous decade saw the rise in popularity of vintage styles and logos, the graphic design of 2020 was dominated by muted color palettes and minimalist patterns.
Popular styles are constantly changing.
And if you want to stay relevant, your design needs to stay fresh.
This means that your remote designer has to keep up with current trends and continuously develop new skills.
You should always motivate your workers to attend webinars and courses and track how these affect their performance. Some companies even offer free courses as perks for their remote teams.
Your designer will not only get familiar with modern trends, they will also feel more satisfied with their position knowing they’re expanding their knowledge and developing their skills.
And once they realize that your company is motivating them to become better, they will become more loyal to your team.
4. Response Time
Response time is the time it takes your remote designer to acknowledge your comments and start working on the next version of the design. The number of revisions may vary from project to project, but both the designer and the manager should try to communicate efficiently.
If you have a remote team, time zones can sometimes cause a delay in communication.
That’s one of the many reasons why we recommend hiring remote workers from Eastern Europe. Convenient time zones will result in faster response time and you will more likely be able to reach your estimated completion time.
5. Rework Time
There are usually several revisions of the design.
The rework time is the period from sending comments and suggestions to your remote designer to the point when your remote designer sends in the next version of the design.
In other words, it’s the period that they spend working on the design each time they get feedback.
If there are only a few details to improve on the design, the rework time shouldn’t take long.
Some employers use time-tracking software for tracking their remote designer’s performance, but this is not the best choice for everyone. You can read about the pros and cons of using such software here.
6. Project Time: Expected vs. Actual
Restructuring and changing the design for the sake of satisfying the client is important, but there should be a certain timeframe in which the design will advance from the first draft to the final product.
Tracking this will help you understand what caused the delays and what you can do to improve future projects.
This comparison between expected and actual time can also help you understand which parts of the process might be more complex than you initially thought. And if a new similar project comes along, you will know what to expect and how to plan the time more accurately.
7. Project Costs: Expected vs. Actual
One of the most important things for any project is the budget.
You should always track the estimated project costs and compare them with the actual expenses. If your project costs are higher than predicted, you should take the time and analyze what caused the additional expenses.
Just like the previous metric, this will help you plan your budget for similar future projects.
These were our 7 ideas on tracking a remote designer’s performance.
If you are looking to hire a designer for your remote team, or if you are looking to fill any other role, you can find your next hire right here on JobRack. We highly recommend Eastern European remote workers who are highly skilled and offer great value. Click here to find out more.