PPC Specialist [CLOSED]

IMP Digital Marketing is looking for a Pay-Per-Click Specialist with at least 3 years of experience. You will be responsible for managing Paid Advertising campaigns activities such as setup, ad copy, social ads, keyword strategy, and range of digital marketing activities to increase CPC and conversions from major search networks. The ideal candidate must be highly adaptable with a balance of big picture creative thinking, technical acumen and process efficiency.

Responsibilities and Duties

• Daily management of 30+ PPC client accounts AdWords and Facebook Ads
• Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum results in all areas of Search.
• Develop, contribute to, and execute Digital Marketing Strategies
• Track, report, and analyze analytics, initiatives and campaigns.
• Setup new Adwords and Facebook ad accounts
• Improve results with new ideas and implement KPI's
• Perform ongoing keyword discovery, expansion and optimization.
• Research and implement search engine optimization recommendations.
• Perform full website audits.
• Research and analyze competitor advertising Develop and implement link-building strategy.
• Implement changes to campaigns, landing pages, or ads to improve campaign results.

Skills Needed:

• 3 Years Proven PPC or related experience.
• Solid understanding of key metrics in Digital Marketing, conversion, and online customer acquisition in multiple industries and platforms.
• Google AdWords Certification
• In-depth experience with website analytics tools (e.g, Google Analytics, Tag Manager, Search Console).
• Firm understanding and interest in all aspects of online campaigns from start to finish.
• Working knowledge of popular content management systems (Joomla, Wordpress).
• Knowledge of HTML, CSS, and JavaScript are a bonus.
• Up-to-date with the latest trends and best practices in SEO and SEM.
• Agency experience, Google Analytics and Adwords certifications are required.

Why Work Here?

• Amazing culture
• flexible hours and work from home
• Extra paid day off for your birthday