CRO Expert for a Leading Dental Website [CLOSED]

About the company

Dentaly.org is a fast-growing authority website that was founded by Max and Julien, both serial entrepreneurs, surrounded by a team of 28 passionate staff members based in France, the UK, Italy, Spain, Thailand, the USA and Indonesia. Since 2014, Dentaly.org has been a leading source of free and comprehensive information about all aspects of oral and dental health. We believe that access to quality information is essential to help people understand and improve their oral health, especially as dental problems are often overlooked on general medical sites. It is for this reason that we decided to create a reliable and easy-to-understand source of detailed information on all dental topics affecting both children and adults.

About the role

As a Conversion Rate Optimization Specialist at Dentaly, your primary goal will be to enhance our website's conversion rates, ensuring a seamless user journey and increasing customer engagement. You will collaborate with various teams, including marketing, design, and development, to implement effective strategies and experiments aimed at improving key conversion metrics. Your responsibilities will include:

• Conducting comprehensive analysis of user behavior and conversion funnels.
• Identifying opportunities for improvement and creating data-driven hypotheses.
• Planning, executing, and analyzing A/B and multivariate tests.
• Optimizing landing pages, checkout processes, and user flows to maximize conversions.
• Collaborating with designers and developers to implement changes and improvements.
• Monitoring and reporting on key performance indicators (KPIs) and conversion metrics.
• Staying up to date with industry trends and best practices in conversion rate optimization.

About you

To excel in this role, you should possess the following qualifications:

• A minimum of 2 years of experience in Conversion Rate Optimization or a related field.
• A proven track record of successfully improving conversion rates for businesses.
• Expertise in utilizing industry-standard CRO tools and platforms.
• Strong analytical skills and the ability to derive insights from data.
• Proficiency in conducting A/B tests and multivariate experiments.
• Excellent communication and collaboration skills.
• Knowledge of UX/UI principles and best practices.
• A passion for staying up to date with the latest trends and developments in CRO.

What's in it for you?

At the beginning, this will be a freelance, paid per-hour position. However if we see that the positive impact of the CRO work is significant, we'll be happy to turn the position into a part-time or even full-time one. We're a large website with a lot of traffic, which means there is a lot of room for CRO leverage. We're confident that a skilled individual could bring lots of new revenue for us, and if that's the case we would reward them accordingly.

You'll be working together with a team of young and dynamic professionals from all over the world, all working remotely.

How to apply?

The most important for us will be to see examples of CRO work you've done before that have significantly increased conversions for your clients. Ideally, you would also share with us contact details of people you've worked with in the past for reference.