Backstory Branding

Backstory Branding is a brand strategy and messaging consultancy specializing in accelerating growth for other companies by creating a brand image and story that clearly and consistently sets them apart. Jed G. Morley is the founder and CEO of Backstory. Jed works with business leaders to clarify their purpose, articulate their value, and codify the culture of their companies to make and keep a meaningful brand promise at scale. Jed uses a proprietary process called Message Market Fit® to help companies develop marketing messages that resonate with their customers, and he builds comprehensive Marketing Messaging Frameworks and Brand Narratives. Before starting Backstory, Jed worked in marketing and business development for various companies, including IDEO, a global design consultancy based in Silicon Valley that created the design thinking movement.