If your job post is plain text with only a bit of bold or maybe a few bullet points for excitement then you're doing it wrong.
Watch this short video to learn how to attract the best candidates by making your job post standout like the sales page that it needs to be.
Prefer to read rather than watch? No worries keep reading.
Creating an effective job post is more than just listing duties—it’s about showcasing your company and attracting top talent. Here’s a guide to writing a job post that functions like a sales page:
1. Treat Your Job Post Like a Sales Page
Think about how your sales page looks on your website.
You use catchy headlines, bold text, bullet points, and appealing visuals to draw in customers.
Your job post should follow this same format, capturing the attention of potential applicants.
2. Use Clear and Simple Language
Avoid jargon like "guru" or "ninja" in the job title.
Instead, use clear language that accurately reflects the role, making it easy for non-native speakers to understand.
3. Bring Your Company and Culture to Life
Throughout the post, describe the team, company values, and what it’s like to work with you.
This helps applicants get a feel for the environment they’d be joining and makes your post more appealing.
4. Add Team Testimonials
Just like you include customer testimonials on your sales page, try adding testimonials from current employees.
Hearing directly from team members about their positive experiences is powerful and can help potential hires envision themselves in the role.
By making your job post visually engaging and personality-rich, you’ll attract high-quality candidates who resonate with your company’s mission and culture.
Want some help finding the perfect hire for you? That's exactly what we do here at JobRack. Learn more and book a call to chat over at https://jobrack.eu/hiring
