How To Hire Remotely Part 2 – Writing a Job Post That Works

A job post is like a sales page. It needs to attract the attention of the right people, then it needs to build interest and trust, and finally, it needs to convince them to apply.

One key thing to remember when writing a job post is that even though you might not enjoy the tasks that this role is going to be doing, someone out there will – probably lots of people. That’s why you have to put yourself in the mind of a job seeker and include what would be important for them to know when considering whether to apply. 

From our years of experience and thousands of successful job postings, here are the key headings you should include in your job post:

Introduction to the role

Introduce yourself, your company and the role. A few short sentences about what you’re looking for and the difference this role will make to you and your business. 

If you want to really stand out then you can include a video here too which really helps to build trust and capture interest from potential applicants. Just a short 60-second video introducing yourself and the role works great. 

You can end your video with something like “If this sounds like a fit for you then I look forward to reviewing your application”.

About the role

This is the section where you talk about the role itself, why are you hiring for it, what’s the purpose and objectives, who it is suited for, and what they will be doing. 

One effective way to outline what they’ll be doing is with a sentence like: “If you’d been working for us over the past month some of the tasks and projects you’d have worked on would include:…..” and then you can include a bullet list of items that they’d have worked on.

About The Successful Person – typically called “About You”

This is the section where you detail what the successful candidate will be like.

  • What skills do you need them to have?
  • What experience is essential for them to be successful in the role?
  • What do they need to be good at, or want to do in order to be a good fit?
  • What tools or software do they need to be experienced in and to what level?
  • What kind of attitude or interests will help them be successful? 

For instance, if you’re a photography business hiring for a Customer Support person, then an interest in photography is naturally going to help them relate to your customers and ultimately succeed in the role.

About Us

This is the part where you talk about you and your team. Whether they’re permanent staff, full-time, part-time or freelancers, talk about who’s on the team, how often you get together (virtually or physically), and how you keep in touch throughout the day and the week.

What’s your culture like? How do you have fun?

What are the opportunities for training and progression? No one wants to be stuck doing the same thing forever with no chance to learn and develop their skills.

What would you want to know if you were reading a job post and considering whether to apply?

Whether it’s the culture, the training opportunities, the size of the company or the opportunities for progression, make sure you include things that would appeal to you in the job post.

The hiring process

Outline what the hiring process is going to be like, what stages there are and when they should expect to hear back from you. This helps to set clear expectations up front.

How to apply

Often missed, make sure you add instructions on how you want them to apply to your job post.

This is crucial and is a great initial test to see which of the candidates follow your instructions.

Check out the resources section at the back of this guide for links to example job posts you can copy and amend for your role.

Before you move onto the next stage, read through your job post. 

Does it sound interesting?  Does it give a good flavor of the company and what it would be like to work for you? Does it sound open and friendly like how you’d talk to someone about the job?

Also, have you been respectful and inclusive with what you’ve written and asked for?

Whilst there are many great candidates available and looking for work, they’re not all hanging out just waiting for your job post to appear. 

You have to sell the opportunity and really highlight why they should want to work for you. 

Always keep in mind that they may be giving up another job to come and work for you and your business. Their next rent or mortgage payment will depend on you paying them, so trust is vital.

In order to complete the How to apply section of your job post, you’ll need to have a clear idea of how you want them to apply. 

You may have covered this when you planned out your hiring process. If not, it’s time to figure this out in the next part of this How to Hire Guide – Reviewing and Filtering Applications.