Social Media Marketing Specialist [CLOSED]

We are currently looking for a Part time Social Media Marketing Specialist to work a min of 10 hours per week to develop our social media marketing strategy, build brand awareness, strengthen brand reputation, explore brand community presence, generate inbound traffic and manage on-line community.

Responsibilities include:

• Create and edit engaging and innovative social media content (photo and video) for all relevant channels that is audience oriented and aligns with the company's brand identity
• Create consistent, meaningful content on all social media platforms, including writing and editing social media posts, improving customer engagement, and promoting social media campaigns
• Execute daily marketing operations and maintain oversight across a variety of channels including Instagram, Facebook & TikTok
• Develop and Plan content calendar and schedule posts on both FB and IG and provide monthly performance report and track progress
• Create interactive posts on stories
• Competitor Analysis
• Community Engagement (Monitoring of engagements, DM’s, including responding and forwarding inquires to client when needed)
• Provide strategies to improve and monetization
• Create Blog posts
• Performing other duties as needed

Competitor Analysis

• See what competitors are doing to understand what we can do to get the same level of success. See what kind of posts get the most engagement and try and model it for you.
• See how they ' re monetizing their Instagram and try and model it for ourselves.
• See what their visuals and grid look like to implement it for your brand with the brand guidelines in place.

Content Creation

• Generating, researching, and pitching ideas for posts. Writing, editing, publishing, and promoting content.
• Create branded posts that are visually appealing and educational. This includes creating awesome looking images, videos, and reels from scratch. It also includes writing original captions and other content required for social media
• Create posts 2 weeks in advance and send it over for approval on a content calendar. Once the posts are approved, it will be scheduled and be posted automatically.

Engagement

• Reply to comments and queries that we receive on social media handles. Engage with other accounts in the same niche by finding relevant accounts and people using hashtags to make sure we get new people to check out and engage with the account every day. Engagement is done on every working day. (Monday to Friday)
• Consistent hashtag research to find groups of hashtags that get us 40-70% new reach for every single post.
• End monthly performance reports that track important metrics such as the number of posts that went up, best performing posts, total reach, follower increase, total number of likes, comments etc. This data is used to improve our strategy and content.

Requirements

• You have 2 or more years of social media experience including planning and managing content in a corporate, or agency setting.
• You have excellent written and verbal communication skills and must have a thorough understanding of social media management and strategy
• You have great copywriter skills: the ability to clearly express ideas in written form and write effectively to an end-user audience
• You are always up to date on the latest trends
• You love creating original content and using your creativity to try new things and work independently
• You are a strategic thinker and use available data and tools to make informed recommendations and decisions
• Demonstrated ability to create content across a variety of formats (video, copywriting, Stories, live, etc.)
• Demonstrative ability to be responsive and intuitive with social media trend
• In-app expertise on Instagram, Facebook and TikTok

This role is for if you are a creative at heart! and would love to have a chance to define how our brand connects with audiences. You have a finger on the pulse of emerging media, and you want to continue to grow and learn as the company evolves.