Social Media Assistant: Tik-Tok/Instagram Reels

Do you love travel? Are you an experienced social media assistant looking for a new level for your career?

Leatherback Travel might be a fit.

Adventure travel isn’t just a fun industry to work in - it is also exploding in growth and one of the most exciting places to be.

Leatherback Travel is an Australian group of fast-growing adventure travel brands. It is made up of Patch Adventures - running since 2019 - Magnificent Rail, Camino Women and Fencox Travel.

Our goal is to create the best journeys that travellers will ever go on and deliver the most memorable adventures in our customers’ lives. As a team, we have decades of combined travel industry experience, and our customers love the trips we design. Our guests go to all sorts of unusual and unique places with great support and communication from Leatherback Travel's Customer Service Team.

Watch this video of a recent team meet up in Bosnia:

The future for Leatherback Travel is huge. We are not just launching new brands; we are doing it with a purpose. We don't want to just take our customers to the best places… We want to build and create new experiences to share with the world. Our goal is to build walking trails, hiking lodges (why not?) and create completely new travel routes in places that are unexplored and unappreciated.

Our team works remotely and right now consists of around twenty people, who are all excited about their work. We are passionate about delivering world-class experiences and delivering the absolute best trips. We have the best marketing, and give people the best customer service.

Also! And this is important… We prefer informal cover letters that provide us insight into who you are and why you are interested in this position.

Right now, we are looking for our next team member – a Social Media assistant who can drive new subscribers through stories and reels on Instagram and Tik Tok.

Reporting to our Marketing Managers, you will be responsible for the day-to-day social media activities for our brands.

Within this role, you will:

• Create reels for Instagram and Tik Tok highlighting our trips, with the goal of driving new subscribers and potential leads.
• Create Stories for Instagram/Facebook
• Track metrics and deliver reports on progress, regularly looking for improvements
• Create and schedule organic social posts.
• Participate in regular team meetings to discuss updates, share feedback, and brainstorm solutions to challenges.

You will also have time to learn and explore new possibilities.

This is an exciting opportunity for an early stage Digital Marketer with a particular focus on social media and content creation. We’re looking for someone who has a good handle on what connects with people, on writing human, REAL copy that people engage with. No corporate buzzword-drones, please!

We are a young company that is growing fast, and that has huge potential. The opportunities for professional growth are as good as it gets when it comes to joining a business like this, at its early stages!

Once you join our team, training will last for a month and it will consist of training sessions for 1-2 hours each day and self-guided SOP reviews. However, from very early on, you will also be contributing real work to the team and adding value, starting with simple tasks and growing in difficulty.

The company will also provide you with a monthly budget of $50 per month ($600 per year) to spend on online courses related to your role

In order to excel in this role, you need to have:

• Strong B2C marketing experience with native English speakers
• Genuine experience with Social Media marketing
• Social media photo creation experience
• Video creation and editing experience, specifically for social media
• Experience with Canva for creating graphics
• An excellent understanding of consumer psychology plus the process of gradually turning a cold click into an excited customer!

The ideal candidate for the role:

• Ambitious and enthusiastic about being the best social media marketer they could possibly be, with a work experience history that reflects that
• Genuinely interested in marketing and has favourite sources of information (experts, blogs, podcasts, books)
• Reliable, autonomous and independent
• Good and receiving and giving feedback

When applying for this position, you will be required to write a cover letter. Please make sure you write a detailed cover letter addressing the criteria and explaining why you think you're the right fit for the role. We do read every letter, so if you’re interested, this is a great way to stand out.

What's in it for you?

• $1300* USD per month
• Full-time and fully remote role ~ 40h per week Monday through Friday
• Flexible working hours
• Long-term and stable opportunity to work with a fast-growing company and a
• supportive team
• Monthly training budget of $600 per year
• Annual travel credits to use on travel with the company
• One free trip per year (up to $4,200 AUD in value, flights not included)
• Four weeks of paid holidays per year (ie 33 days)
• Uncapped potential to grow in the role and increase in salary, depending on the performance
• The opportunities are endless to build the dream role for you. Those with the aptitude and desire will have the ability to grow into management or senior IC (individual contributor) positions.
• Candidates who are enthusiastic to grow will receive support to develop themselves. In addition to our training budget, those who wish to do so can learn new tools and systems and become advanced users of platforms such as Airtable.

*Please note that this is a gross salary and that you are responsible for any tax-related procedures in your country of residence. We kindly ask you to apply only if you are happy to work remotely as an independent contractor.

This position will be closed as soon as we find the perfect match. So, make sure to read the description carefully and take your time to submit a high-quality application that stands out. Also, make sure you write a detailed cover letter addressing the requirements and the criteria for this position.

If you apply, we will respond promptly and keep you updated throughout the process.

Please expect the hiring process to include:

1 - Filling in the application form once you click "Apply"

2 - Being invited to record a short video to introduce yourself

3 - Completing test tasks, if short-listed

4 - Attending video interviews where you will have the opportunity to talk more about your previous experience and the new role