Product Marketing Manager [CLOSED]

Gridlock is revolutionizing the way digital assets, including cryptocurrencies, are stored. With a focus on simplicity, security, and control, Gridlock offers a new and secure solution for managing your digital assets stress-free.

By combining cutting-edge cryptography and innovative blockchain integrations, Gridlock ensures unparalleled security and privacy that other solutions can't match. Their distributed cryptocurrency wallet splits and distributes encryption keys across multiple devices, making crypto storage easy and incredibly secure.

Gridlock is at the forefront of blockchain innovation, shaping the future of decentralized storage. Their platform eliminates the complexities of personal key management, delivering the security and privacy individuals crave. Say goodbye to asset protection worries and embrace peace of mind.

As they embark on a high-growth phase, Gridlock is rapidly expanding their product and exploring new territories. Their close-knit team thrives in an exhilarating startup environment, where collaboration, mutual success, and innovation define the culture.

Working at Gridlock is not just an opportunity; it's an invitation to be part of something truly revolutionary. With advanced cryptography, decentralised technologies, and a vibrant team, they are reshaping how individuals interact with their digital currency. If you crave excitement, growth, and the chance to leave your mark on an industry poised for exponential expansion, Gridlock is the place to be. Join them today and be part of something huge!

Gridlock is looking for a Senior Product Marketing Manager to build and execute comprehensive marketing strategies that drive awareness, adoption, and company growth.

They need someone with expertise in product marketing, analytical management, and exceptional communication skills. You will be instrumental in developing compelling product positioning and messaging across various channels. You will also conduct market research to identify trends and insights and incorporate feedback to drive product changes.

📊 In this role, you will:

1️⃣ Collect and analyze user data: Set up data tracking tools, analyze user behaviour, and review app store sales data and user reviews.

2️⃣ Website and blog content management: Update website content, optimize for SEO, and create and publish engaging blog articles.

3️⃣ Oversight of marketing consultants: Coordinate social media marketing efforts, collaborate on app store optimization strategies, manage paid advertising campaigns, and review blog content created by writers.

4️⃣ Develop product marketing strategies: Conduct market research and analysis, perform competitive analysis, and define target audience and segmentation.

5️⃣ Collaborate with product managers: Work closely with product managers to develop accurate and compelling product positioning and collaborate on messaging and feature updates.

6️⃣ Coordinate product launches and promotions: Plan and execute product launch activities, as well as coordinate promotional campaigns and activities.

7️⃣ Monitor marketing metrics and develop segmentation models: Track and analyze key marketing metrics, and develop market segmentation models for targeted marketing efforts.

8️⃣ Cross-functional collaboration: Collaborate with development and design teams for product updates, and provide feedback and input on product enhancements.

Upon joining Gridlock, you will undergo an onboarding process led by the Operations Manager. This process will involve a personality test, meeting the team, familiarizing yourself with the schedule and the friendly environment, as well as meeting the CEO. You will also gain an understanding of the ongoing design efforts and the next steps for the company. While formal training is not provided, the company’s supportive team members are always available to help you adjust, understand expectations, and achieve your goals.

🎯 To excel in this role, you need to have:

• 3+ years of experience as a Senior Product Marketing Manager in a mobile or related industry.
• Demonstrated expertise in product marketing and innovation. You have a deep understanding of product marketing strategies and possess a keen eye for identifying opportunities to drive innovation.
• Strong analytical skills, including proficiency in Google Analytics and Firebase Analytics. Your ability to collect and interpret data will be crucial in making informed decisions and optimizing marketing campaigns.
• Proven track record in developing robust customer relations and feedback channels. You have a knack for building strong customer relationships and establishing effective feedback loops to gather valuable insights.
• Track record of implementing strategies that enhance competitiveness and result in tangible market share growth.
• Exceptional interpersonal and communication skills. Your ability to collaborate with cross-functional teams, influence stakeholders, and effectively communicate complex ideas sets you apart.
• Experience in executing successful product launches and go-to-market strategies. You have been instrumental in orchestrating successful product launches and developing comprehensive go-to-market plans.
• Proficiency in utilizing marketing automation and CRM tools. Your familiarity with marketing automation and CRM tools enables you to streamline marketing processes and optimize customer interactions.
• Understanding of pricing strategies and revenue optimization. Your knowledge of pricing strategies and revenue optimization models contributes to the overall success of our marketing efforts.

Brownie points for experience in the crypto industry.

What’s in it for you?

💰 Competitive Salary: Earn a monthly salary ranging from $3500 to $4500*

🌍 Fully-time & Fully Remote Role: Enjoy the freedom and flexibility of working remotely and from anywhere, allowing you to create your ideal work environment and achieve a healthy work-life balance.

🏖️ Paid holidays + increasing number of days off per every additional year in Gridlock

📈 Professional Growth Opportunities: As a Product Marketing Manager at Gridlock, you'll have a vast scope for advancement into more senior roles, unlocking new challenges and responsibilities along the way.

💼 Regular Salary Reviews and Increases: Your hard work and dedication are recognized through regular salary reviews and increases. As the company grows, your compensation will grow accordingly, ensuring your efforts are rewarded and aligned with the overall success of Gridlock.

*Please note that this is a gross salary and that you are responsible for any tax-related procedures in your country of residence. We kindly ask you to apply only if you are happy to work remotely as an independent contractor.

This job opening is actively seeking the perfect candidate and will close once found. To ensure your application is considered, take the time to carefully read the job description and submit a high-quality application that stands out.

JobRack has been contracted by Gridlock to support them in their hiring process on their behalf.

As part of this the JobRack team has gained a full understanding of the needs of Gridlock and will review, filter, screen and test candidates in line with this.

Candidates that best meet the needs of Gridlock will be submitted as part of a final shortlist. Feedback will be provided throughout the process.

At the request of Gridlock, applications for this position must be submitted through JobRack and direct contact with the employer is not allowed. Candidates who directly contact Gridlock will be disqualified from consideration for this position. If you have any questions, please contact JobRack at martin@jobrack.eu

The hiring process for this position will include the following steps:

1. Completing the application form on JobRack.
2. Recording a short video introduction of yourself.
3. If shortlisted, completing test tasks.
4. Attending video interviews to discuss your previous experience and the new role in more detail.

In case you are applying for a full-time role: Please note that this position requires 100% commitment and is not suitable for those seeking a side job, freelance work, or part-time employment. It is important to only apply if you intend this to be your primary and only full-time job. Any attempts to work multiple full-time jobs without the knowledge of your employer may result in termination and a ban from applying to other jobs on the JobRack site.

– Only candidates from Eastern Europe are eligible to apply –

To make sure you receive updates on your application please add martin@jobrack.eu to your email address book.

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