Marketing Communications Specialist [CLOSED]

Beauty by Earth is a personal care company focused on bringing highly effective and incredibly clean products to people at an affordable cost.

The passion for natural, high-performing, safe ingredients was born with the birth of their kids (pun intended). They were fed up with the skincare industry’s casual disregard for their family’s health. Every time they put on sunscreen, they traded protection from the sun for exposure to harmful toxins. Enough was enough!

That’s how two friends became founders and co-owners of one of the fastest-growing natural skincare companies in the United States. Today, you can find Beauty by Earth products on their website, their app, on Amazon, Target.com, Walmart.com, Grove Collaborative, Thrive Market, iHerb, and so many more stores.

When it comes to the company culture, everyone works together well and keeps each other well-informed through Slack. They prefer their workplace like their skincare products - non-toxic!

The company is looking for a Marketing Communications Specialist to create and implement a successful marketing communications strategy that will enhance the brand's revenue, profits, and customer lifetime value.

Within this role, you will:

• Develop and implement effective email campaigns to promote the brand
• Create and manage email flows that effectively engage customers and drive conversions
• Design and optimise opt-in forms to increase lead generation and customer acquisition
• Develop and execute successful SMS campaigns
• Build and manage SMS flows that drive customer engagement and conversion
• Create and implement push campaigns (browser and app)
• Develop and manage push flows that drive customer engagement and conversion
• Build and manage marketing lists, ensuring proper segmentation and list hygiene
• Create and manage segments for targeted marketing and personalization
• Conduct A/B testing to optimise marketing communications and improve results
• Write compelling copy that effectively communicates the brand's message and drives conversions
• Employ basic design skills to develop visually appealing marketing communications
• Manage the content calendar for marketing communications, ensuring consistent messaging and timely execution

As a new member of the team, you will receive training on the company's internal systems, processes, and products. This training should be completed in just a couple of weeks and you will have a close-knit team that is always available to provide support and answer any questions you may have. Beauty by Earth is committed to setting you up for success and ensuring that you have all the support you need to excel in your role!

This is a full-time role that requires the candidate to work as close to EST hours as possible. While some overlap is acceptable, the successful candidate must be available during EST hours, particularly from 8 AM to 1 PM.

Joining Beauty by Earth comes with numerous advantages for the potential hire, including the opportunity to work alongside a highly creative, innovative, and ambitious team. You'll have access to a sizable email and SMS list and tons of high-quality digital creatives to work with, allowing you to take your marketing campaigns to the next level. Additionally, you'll have the opportunity to work with the top eCommerce software on the market, including Shopify Plus, Klaviyo, Tapcart, Push Owl, YotPo, Air, and more!

Our customer base responds well to our Marketing Communications and we have historically done well on this front; however, we have not ever had a single team member fully dedicated to this role. Therefore, this is a huge opportunity for the right person to join our team and make a massive impact on our rapidly growing Brand.

To excel in this role, you need:

• Expertise in Shopify
• Experience in Email Marketing
• Proficiency in Klaviyo and SMS marketing tools such as SMS Bump, Attentive, PostScript, or Emotive
• Experience working with push notification tools like PushOwl
• Knowledge of Photoshop and Canva
• Experience managing marketing communications in eCommerce and DTC
• Knowledge of the CPG industry, particularly in Beauty, Personal Care, and/or Health and Wellness products
• Strong understanding of direct response marketing
• Ability to balance creativity and analytical thinking
• High production output and the ability to work in a fast-paced, innovative environment
• Strong collaborative skills

The ideal candidate for this role is someone who takes full ownership of their work and is not afraid to make mistakes but rather learns from them and constantly strives to improve. They possess a strong analytical mind and can effectively use data to present innovative solutions to any problem that may arise. If you also have a deep passion for eCommerce and are dedicated to continuously learning and improving your skills and knowledge in the industry, then we encourage you to apply and join the team!

What’s in it for you?

• $2500 - $3500* per month
• Full-time & fully remote
• Friendly and positive team
• Opportunities for salary increases
• The opportunity to hone your skills and craft
• Potential to create a massive impact at a rapidly growing Brand

*Please note that this is a gross salary and that you are responsible for any tax-related procedures in your country of residence. We kindly ask you to apply only if you are happy to work remotely as an independent contractor.

This job opening is actively seeking the perfect candidate and will close once found. To ensure your application is considered, take the time to carefully read the job description and submit a high-quality application that stands out.

The hiring process for this position will include the following steps:

1. Completing the application form on JobRack.
2. Recording a short video introduction of yourself.
3. If shortlisted, completing test tasks.
4. Attending video interviews to discuss your previous experience and the new role in more detail.

In case you are applying for a full-time role: Please note that this position requires 100% commitment and is not suitable for those seeking a side job, freelance work, or part-time employment. It is important to only apply if you intend this to be your primary and only full-time job. Any attempts to work multiple full-time jobs without the knowledge of your employer may result in termination and a ban from applying to other jobs on the JobRack site.

Applications for this position must be submitted through JobRack and direct contact with the employer is not permitted. If you have any questions, please contact JobRack at martin@jobrack.eu

– Only candidates from Eastern Europe are eligible to apply –

To make sure you receive updates on your application please add recruitment@jobrack.eu to your email address book.

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