Email Marketing Specialist [CLOSED]

Click here to watch the video from Patricia, the co-founder of GearTop:

With multiple different brands, this company manufactures a variety of sports & outdoor equipment. Their main focus right now is GearTOP, a multimillion-dollar brand, offering high-quality sun and wind protection - from sun hats & masks to gloves & balaclavas. TapeGeeks, another one of their brands, sells kinesiology accessories. They’re also looking forward to launching even more brands in the near future!

For the past eight years, they’ve built a fun, collaborative team consisting of 13 professionals. While all of them work remotely, the team is very close, and many of the employees have been in the company for a long time. A real family feel is what makes GearTop a great place to work & develop, both personally and professionally!

These are their core values:

1. Be positive and have fun

2. Be ambitious - eager to learn and grow

3. Do the right thing - be open and honest, and have integrity

4. Be attentive to detail

5. Help others as much as you can

If you think this is the kind of team you’d like to be a part of, read on!

Right now, GearTop is looking for an Email Marketing Specialist to improve open rates, click through rates and revenue. You’ll work closely with the leadership team to build brand awareness for multiple brands.

As the new Email Marketing Specialist, you will:

• Set up flows and schedule campaigns
• Create A/B testing subject lines, email copy and CTAs to ensure campaigns have the best open and click-through rates
• Copywrite to engage customers & increase conversion
• Conduct segmentation, automation and tool integration
• Create email sequences to move subscribers further down the funnel / increase retention
• Build quality drip campaigns and create content that will retain subscribers and customers, while ensuring unsubscribe rates are kept at a minimum
• Edit templates & do light coding
• Brainstorm new ideas for campaigns to send to various customers & encourage them to take action
• Monitor email deliverability and list cleaning - diagnose email deliverability health, including spam inboxing
• Conduct SMS marketing and integrated campaigning

This is a great opportunity for someone who wants to level up their career and experience. As the company continues to grow, they want someone extremely ambitious who can bring their expertise to the table and help them scale!

To excel in this role, you need:

• Experience building and optimizing flows for eCommerce brands
• Excellent knowledge & experience in using Klaviyo
• Basic coding skills
• Basic graphic design skills

Brownie points for experience in using Attentive for SMS marketing!

The ideal candidate is enthusiastic, outspoken and trustworthy. On top of that, they need to be extremely ambitious and goal-driven, continuously finding ways to optimize and improve the company’s email performance!

What’s in it for you?

• $2000 - $2500* monthly
• Fully remote
• Flexible schedule (with availability from 9:00 to 12:00 EST)
• Huge potential for growth
• Performance-based benefits
• Friendly and positive environment

*Please note that this is a gross salary and that you are responsible for any tax-related procedures in your country of residence. We kindly ask you to apply only if you are happy to work remotely as an independent contractor.

This position will be closed as soon as we find the perfect match. So, make sure to read the description carefully and take your time to submit a high-quality application that stands out.

If you apply, JobRack will respond promptly and keep you updated throughout the process.

Please expect the hiring process to include:

1 - Filling in the application form once you click “Apply”

2 - Being invited to record a short video to introduce yourself

3 - Completing test tasks, if short-listed

4 - Attending video interviews where you will have the opportunity to talk more about your previous experience and the new role

Applications are only accepted through JobRack. GearTop has specifically requested that you do not contact them directly. If you have any questions please contact us using support@jobrack.eu

To make sure you receive updates on your application please add recruitment@jobrack.eu to your email address book. Got questions about working remotely? Check out JobRack’s FAQ for answers to everything you might want to know. https://jobrack.eu/jobseeker-faq