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Digital Marketing Manager

Full Time 3000.00 - 5000.00 USD Type: Monthly

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Click here to watch the video from Jack, the co-founder and Head of Growth at GOA Skincare:

Over 90% of the skin issues men face are a result of lifestyle habits.

The modern man who wants to live a fulfilling, aspirational life faces a constant battle between his lifestyle and his skin.

The mission at GOA is to help men achieve a better balance in life by providing high-quality, innovative skincare solutions that support the lifestyle they want to lead.

The company strives to be one of the best men’s skincare brands in the world. The team is in this for a big impact, not a lifestyle business. Right now, the attention is on scaling the D2C paid media efforts and building the operations to support the rapid growth of the business, all while improving their products and customer experience.

GOA Skincare team is looking for their next key team member -- a Digital Marketing Manager to generate, prioritise and execute ideas for digital marketing growth experiments to drive revenue.


More specifically, you will:

  • Run marketing experiments to learn more about GOA’s customers and ultimately improve KPIs over a span of time and allow GOA to scale further
  • This can include testing ad creatives, CRO experiments, email/SMS flow and campaign experiments, and any other DM experiments
  • Generate and prioritise ideas, and ensure that they are executed
  • You can either execute the ideas yourself or allocate budget towards outsourcing/hiring & delegate tasks; however, you will take ownership of the whole process and be responsible for delivering successful results
  • You will be given a budget which will increase as GOA grows, and you will have the freedom to manage it on your own
  • Report to and Interact with Jack, the Head of Growth and the co-founder, and the wider team

Once you join the team, you will learn about the business model and the current systems as well as their current understanding on how best to reach customers. However, you will have the freedom to set up the processes however you see fit.

There is no micromanagement and working things out for you. However, you will be supported and allowed to develop to achieve ambitious goals. GOA Skincare management team regularly pays consultants and coaches to shorten the learning curve, and you will be able to manage your budget and spend on the things you see fit.

The GOA Skincare team is looking for an experienced and creative marketer who can have a massive impact on growth through idea generation, prioritisation and execution of experiments. Therefore, in order to excel as GOA Skincare’s Digital Marketing Manager, you need to have:

  • Proven track record of successful marketing strategies in D2C paid social media context
  • Management experience and good management/coordination skills
  • Eagerness to work in a customer-centric environment and make an impact on real people
  • Ability to both manage and execute marketing experiments
  • Creativity and the ability to think outside the box to generate impactful ideas
  • Ability to prioritise and focus on what matters
  • Curious and analytical personality
  • Near-native level of written and spoken English
  • Eagerness to take ownership of tasks and accountability

Brownie points for:

  • Previous experience leading teams
  • Experience with creative strategy
  • CRO experience
  • Email marketing and SMS experience
  • Experience with media buying, especially on Facebook
  • The experience with/knowledge of the scientific process of growth

What’s in it for you?

  • Monthly salary of $3000 - $5000* to begin with, depending on skills and experience
  • Full-time and fully remote employment
  • Flexible working hours with some overlap with 10 AM - 5 PM ET for team calls
  • Autonomy to create your own processes and take ownership of marketing tasks
  • Huge scope for growth in a rapidly growing company
  • Awesome team culture and flexibility
  • Limitless opportunities for the professional growth in the company depending on your skills and preferences
  • Performance bonuses based on the company’s growth and contributions

*Please note that this is a gross salary and that you are responsible for any tax-related procedures in your country of residence. We kindly ask you to apply only if you are happy to work remotely as an independent contractor.

The company is rapidly scaling so there will be a lot of opportunities to take on more responsibility as you develop too. Ideally, you'll grow with the company, and they will work with you to ensure you're doing what is best suited to you as you develop.

Here are some of their core values:

They focus on the most valuable problems to solve

They are creative and analytical in their approach

They have a thirst for learning and experimentation

They keep their customers at the core of what they do

They go above and beyond to serve customers

They don’t compromise on customers’ wellbeing

They are talented people who take ownership in proactively hitting business goals

They hold each other accountable to valuable output

They have the freedom to hit goals how they best see fit

They work together with passion and have fun!

They prioritise teamwork and communication

They bring positive energy

They deliver excellence

They are reliable with commitments and responsibilities

They are always ethical in what they do

This position will be closed as soon as we find the perfect match. So, make sure to read the description carefully and take your time to submit a high-quality application that stands out.

If you apply, JobRack will respond promptly and keep you updated throughout the process.

As part of the hiring process, please then expect the process to include:

1 - Filling in the application form once you click “Apply”

2 - Being invited to record a short video to introduce yourself

3 - Completing test tasks, if short-listed

4 - Attending video interviews where you will have the opportunity to talk more about your previous experience and the new role

Applications are only accepted through JobRack. GOA Skincare has specifically requested that you do not contact them directly. If you have any questions please contact us using support@jobrack.eu

To make sure you receive updates on your application please add recruitment@jobrack.eu to your email address book.

Got questions about working remotely? Check out JobRack’s FAQ for answers to everything you might want to know. https://jobrack.eu/jobseeker-faq

Apply Now

GOA Skincare

Over 90% of the skin issues men face are a result of lifestyle habits. The modern man who wants to live a fulfilling, aspirational life faces a con...

View company profile

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