CRM Analyst [CLOSED]

Eleanor Taylor is a professional Corporate CRM and Digital Specialist who has worked in big blue-chip companies (Procter and Gamble, Diageo and Grandvision), mainly in Europe and Latin America. She started a freelance career in 2020 and now helps her clients to maximise the value they get from customer data – whether that be how to improve customer targeting; campaign journeys and content or KPIs and measurement; building best practices or launching CRM-focused communities to enhance learning opportunities.

The day rate and the number of days spent working over the 24 months of freelancing have both increased for Eleanor which clearly shows that the client values the work she does! Therefore, Eleanor is looking for smart and proactive people to work with her and help her continue delivering high-quality service to her clients. If you are looking to work with someone highly experienced, open-minded and passionate, who loves listening to new ideas, this role might be a perfect fit for you!

What Eleanor provides to the client is all about testing, learning, sharing best practices and building capabilities. The role she is currently recruiting is supporting her in building presentations, workshops and best practice guidelines. She is, therefore, looking for a CRM Analyst with a background in CRM. If you have experience in consulting or developing training, even better.

If you are familiar with CRM KPIs & customer targeting, able to evaluate campaigns and help identify best practices, this might be your dream role! There will be lots of learning opportunities as you and Eleanor will be collating campaign results and testing different activations around the world.

More specifically, within this role you will:

• Take existing presentations and reports, participate in calls with CRM leaders around the world, understand and identify interesting and useful use cases
• Compile best practices from within the client companies and document them in a consistent and easy to navigate the way
• Research best practices from the industry and compile/present insights
• Create training materials to improve CRM leaders (e.g. how to drive appointments using SMS, how to improve email open rates, converting leads into customers etc)
• Prepare content for a community of 70+ CRM leaders of differing experience levels, brainstorm different ways to encourage their participation and enhance their learning
• Support Eleanor in preparing Customer Relationship Marketing workshops both face-to-face and online
• Write up recommendations and conclusions from testing; lots of enhanced use cases will be testing new technology or new customer engagement strategies

In your first few weeks in this role, you will:

→ have an opportunity to read up on all the materials Eleanor already has on best practices

→ visit a local optical store to get a personal experience of what it’s like to be an optical customer

→have lots of chats with Eleanor to learn about the business and to help you build an understanding that will translate into an ability to recognise the best of the content

→participate in conversations relating to the campaigns and best practices already in-house

→begin to translate those calls and locally produced content into a global best practice summary

In summary, you would be Eleanor’s right hand!

To excel in this role, you need to have:

• 3 years of experience in B2C in direct-to-consumer communications using customer data, CRM channels like SMS, Email, Direct Mail letters, etc. Valuable experience includes:

→ Digital / CRM customer journeys, automation and campaign triggers

→ Campaign optimisation and reporting

→ Data, targeting, testing and reporting

→ Consulting, presentation building, training

• Excellent English skills
• Confidence to build lots of presentations - ability to clearly visualise information in corporate presentations
• Good research skills & the ability to find nuggets of valuable insight in a mountain of information
• Be a self-starter attitude and have the ability to quickly learn new things
• Eagerness to take ownership of tasks and come up with ideas
• Enthusiasm to work one-on-one with an experienced thinker, with a sandbox full of extensive customer data and cutting-edge tools

Brownie points for:

• Knowledge of/ background in data and how it’s used for targeting and reporting
• Experience in corporate environments/working with corporate clients

What’s in it for you?

• Competitive salary $2400* per month
• Full-time role (~35h - 40 h per week) flexible but with an overlap with 9 am to 3 pm GMT
• Regular salary reviews based on value delivered
• Huge amount of flexibility as part of working remotely
• In-depth 1-on-1 mentoring from an expert with many years of experience
• Exposure to and experience with big corporate clients, what they look for and appreciate

*Please note that this is a gross salary and that you are responsible for any tax-related procedures in your country of residence. We kindly ask you to apply only if you are happy to work remotely as an independent contractor.

This position will be closed as soon as we find the perfect match. So, make sure to read the description carefully and take your time to submit a high-quality application that stands out.

If you apply, JobRack will respond promptly and keep you updated throughout the process.

As part of the hiring process, please then expect the process to include:

1 - Filling in the application form once you click “Apply”

2 - Being invited to record a short video to introduce yourself

3 - Completing test tasks, if short-listed

4 - Attending video interviews where you will have the opportunity to talk more about your previous experience and the new role

Applications are only accepted through JobRack. Eleanor has specifically requested that you do not contact her directly. If you have any questions please contact us using dwy@jobrack.eu

To make sure you receive updates on your application please add recruitment@jobrack.eu to your email address book.

Got questions about working remotely? Check out JobRack’s FAQ for answers to everything you might want to know. https://jobrack.eu/jobseeker-faq