Amazon PPC Manager [CLOSED]

Toniiq is a vitamins and premium herbal supplement brand with a singular focus on crafting exceptional products with the highest levels of purity and concentrated potency. Renowned for their custom sourcing of ultra-concentrated and purified formulas, Toniiq provides customers with the cleanest and most potent supplement products available in the market.

Established in Michigan in 2013, Toniiq set out to disrupt the prevalent white-labeling model that dominates the supplement industry. Unlike white-label supplements, which are ready-made formulas relabeled and marketed by brands, Toniiq takes a different approach. They directly source and formulate every product, working with individual ingredient suppliers worldwide, including generational family farms and bleeding-edge biotech labs. This hands-on approach ensures that Toniiq's products consistently deliver the highest levels of purity and concentrations of bioactive compounds.

Customers choose to work with Toniiq because the company prioritizes their well-being, offers customized formulas, and maintains transparency in their sourcing and manufacturing practices. Toniiq is committed to challenging the status quo and providing customers with superior supplement options that truly make a difference in their lives.

Over the past few years, Toniiq has experienced remarkable success and growth. They have achieved a 10x increase in their business, solidifying their position as a leading player in the industry. Toniiq's products have become best-sellers on platforms like Amazon, a testament to the high demand and customer satisfaction they consistently deliver.

Every Toniiq product is sourced and formulated by the company itself. They deal directly with individual ingredient suppliers, whether it's a generational family farm in the Andes or a bleeding-edge biotech lab in Tokyo. Toniiq is direct-to-consumer in the truest sense, eliminating cost-inflating middlemen, extravagant advisory boards, and ostentatious marketing campaigns. Instead, they rely on their 50+ collective years of industry experience and the power of word-of-mouth, which has propelled them to sell over 2 million+ bottles in 30+ countries since 2020.

Looking ahead, Toniiq remains focused on continued innovation and expansion. The company is dedicated to launching new and innovative products that meet the evolving needs of their customers. They aim to become a trusted brand known for transparency and efficacy in the market. To further enhance customer trust, Toniiq has recently introduced a third-party testing verification program, ensuring rigorous testing for all their products and providing customers with the confidence they seek in the potency and quality of what they purchase.

The team at Toniiq consists of approximately 25 individuals who work remotely from different locations worldwide. The majority of the team, around two-thirds, is dedicated to supply chain and operations. Given the highly customized nature of Toniiq's products, their supply chain requires significant expertise and manages a complex network of processes. The remaining team members contribute to various areas of company operations, such as finance and marketing. The marketing department, for instance, focuses on data-driven strategies for platforms like Amazon, optimizing Toniiq's presence and driving sales through targeted marketing efforts.

Working for Toniiq offers a unique and rewarding experience. The company fosters a culture that prioritizes excellence and being the best in the industry while putting customers first. They trust their intelligent hires to drive results without micromanagement, fostering a supportive environment. The team at Toniiq embraces diversity, promotes respect, collaboration, and inclusivity, and adheres to a strict "no assholes" policy. By cultivating this culture, Toniiq aims to create an environment where every team member can thrive and contribute to the company's ongoing success.

The role of Amazon PPC Manager at Toniiq is crucial in overseeing, managing, and optimizing the company's pay-per-click (PPC) advertising campaigns on Amazon. The individual in this position will play a vital role in increasing Toniiq's online visibility, driving traffic to product listings, and ultimately boosting sales on the platform.

Responsibilities include:

🔹 Creating, managing, and optimizing Amazon PPC campaigns to achieve sales and ROI objectives.

🔹 Conducting keyword research to identify high-performing search terms and eliminating negative keywords to enhance campaign effectiveness.

🔹 Analyzing campaign performance data and making necessary adjustments to maximize results.

🔹 Collaborating with the marketing team to align PPC strategies with overall marketing goals.

🔹 Staying updated with Amazon's latest updates and advertising best practices to keep campaigns competitive.

🔹 Monitoring budget and adjusting bids to achieve better ROI.

🔹Producing regular reports to provide insights on campaign performance and recommendations for improvement.

🔹 Performing an audit of existing PPC campaigns, identifying areas for improvement.

🔹 Built new PPC campaigns for new product launches and adjusted existing campaigns based on performance data and market trends.

🔹 Reporting on the performance of campaigns during the Amazon Prime Day sales event, providing insights for future sales events.

🔹 Staying up-to-date with changes in Amazon's advertising platform, assessing their relevance to the business, and incorporating beneficial changes into the PPC strategy.

In this role, the Amazon PPC Manager will work closely with the Head of Marketing and interact with the marketing team on a daily basis. They will report directly to the Head of Marketing.

During the onboarding process, the new team member will receive training and support to fully understand Toniiq's PPC strategies and technology stack. This process is expected to take a few weeks to ensure they are well-equipped for success.

The Amazon PPC Manager role at Toniiq is a full-time position, with working hours aligned with typical Eastern Standard Time (EST) business hours, Monday to Friday, 8:00 AM to 5:00 PM. There should be at least a 4-hour overlap with the US EST timezone to facilitate collaboration with the team.

Joining Toniiq as an Amazon PPC Manager offers an exciting opportunity to drive the success of new product launches, optimize profitability, and learn the latest tactics in the Amazon space. The individual will be part of a top 1% team and contribute to Toniiq's explosive phase of growth.

To excel in this role, you need to possess the following attributes and experience:

• Minimum 3-5 years of direct experience in managing and optimizing Amazon PPC campaigns.
• 2-3 years of experience in data analysis, preferably using tools like Google Analytics.
• 2-3 years of e-commerce experience, understanding online selling dynamics and the customer journey.
• 2-3 years of experience in digital marketing strategy, including SEO, content marketing, and social media advertising.
• Proficiency in Amazon Advertising and Seller Central, as well as keyword research tools and data analysis tools.
• Familiarity with PPC management tools.
• Analytical: You possess strong analytical skills to evaluate complex data sets and derive meaningful insights. Your data-driven decisions will optimize our advertising strategies and boost our return on investment.
• Detail-Oriented: You pay meticulous attention to details, crucial for managing PPC campaigns where small nuances can significantly impact performance.
• Proactive: You are a self-starter who takes the initiative to identify opportunities and challenges, devising proactive strategies to capitalize on or mitigate them.
• Adaptable: Given the dynamic nature of e-commerce and digital marketing, you are flexible and readily adapt to changes. You're a quick learner, efficiently using new tools and adapting to changes in Amazon's advertising platform.
• Collaborative: You work well as part of a team, effectively collaborating with other departments. Your exceptional communication skills, both written and verbal, enable seamless cooperation.
• Results-Oriented: You're driven by achieving goals and continuously improving performance. You persistently pursue excellence, unafraid to make necessary adjustments to reach it.

Brownie points for:

• Knowledge of software such as PowerBi or PacVue
• Experience in Amazon Seller groups
• Experience in Google Ads or any other social media ad platform
• SEO experience
• Certifications in Amazon Advertising or digital marketing

What’s in it for you?

• Generous compensation: Monthly salary ranging from $2000 to $4000, based on experience
• Flexible Hours: Embrace a flexible schedule that allows you to work at your most productive times. Find a rhythm that suits your lifestyle while meeting work responsibilities.
• Flexible Holidays: Take advantage of flexible holiday arrangements, allowing you to plan vacations or personal time off according to your needs and preferences.
• Growth Opportunities: You will have ample opportunities for development within Toniiq. Demonstrating mastery and proficiency in the role can open doors to broader responsibilities, such as running the entire paid ads department across various platforms.

*Please note that this is a gross salary and that you are responsible for any tax-related procedures in your country of residence. We kindly ask you to apply only if you are happy to work remotely as an independent contractor.

This job opening is actively seeking the perfect candidate and will close once found. To ensure your application is considered, take the time to carefully read the job description and submit a high-quality application that stands out.

JobRack has been contracted by Toniiq to support them in their hiring process on their behalf.

As part of this, the JobRack team has gained a full understanding of the needs of Toniiq and will review, filter, screen, and test candidates in line with this.

Candidates that best meet the needs of Toniiq will be submitted as part of a final shortlist. Feedback will be provided throughout the process.

At the request of Toniiq applications for this position must be submitted through JobRack and direct contact with the employer is not desired. If you have any questions, please contact JobRack at: martin@jobrack.eu

The hiring process for this position will include the following steps:

1. Completing the application form on JobRack.
2. Recording a short video introduction of yourself.
3. If shortlisted, completing test tasks.
4. Attending video interviews to discuss your previous experience and the new role in more detail.

Please note that this position requires 100% commitment and is not suitable for those seeking a side job, freelance work, or part-time employment. It is important to only apply if you intend this to be your primary and only full-time job. Any attempts to work multiple full-time jobs without the knowledge of your employer may result in termination and a ban from applying to other jobs on the JobRack site.

– Only candidates from Eastern Europe are eligible to apply –

To make sure you receive updates on your application please add martin@jobrack.eu to your email address book.

Got questions about working remotely? Check out JobRack’s FAQ for answers to everything you might want to know. https://jobrack.eu/jobseeker-faq