Amazon Brand Analyst [CLOSED]

Please click here to watch a video by Udae Sandhu, the CEO of Toniiq:

Introducing Toniiq, a trailblazer in the world of health supplements. With an unwavering commitment to purity and concentrated potency, the business has redefined the supplement industry since its inception in Michigan in 2013. Toniiq's primary mission is to challenge the white-labelling model that dominates the industry and to set a new standard for quality and efficacy.

Determined to break away from the bulk-ingredient mentality, Toniiq has taken a more hands-on approach to crafting its exceptional products. By forging relationships with individual ingredient suppliers, from generational family farms in the Andes to state-of-the-art biotech labs in Tokyo, Toniiq ensures that each product is meticulously sourced and formulated in-house.

Toniiq prides itself on being a true direct-to-consumer brand. By eliminating middlemen, extravagant marketing campaigns, and costly advisory boards, the company can deliver unparalleled value to its customers. Thanks to over 50 collective years of industry experience and enthusiastic word-of-mouth, Toniiq has grown from a dream in Michigan to a global phenomenon, with more than 2 million bottles sold in over 30 countries since 2020.

In 2022, Toniiq embarked on a mission to revolutionise product transparency in the supplement industry. By providing fully published, traceable third-party testing reports for every batch they produce, Toniiq has raised the bar for accountability and trustworthiness, solidifying its reputation as a leader in the field.

Toniiq is currently seeking a qualified Amazon Brand Analyst to shape the marketing team's focus and strategy through comprehensive data analysis. As a key member of the team, you will closely monitor and analyze a vast array of data points and spreadsheets related to the company’s products and competitors on the Amazon platform. Your expertise in assessing conversion rates, ad spend, pricing, and other relevant metrics will provide valuable insights that drive decision-making processes.

In this role, you will be in charge of:

• Data Analysis: The Brand Analyst will be responsible for scrutinizing all data related to our product line. This includes tracking and analyzing conversion rates, PPC ad spend, market share, keyword rankings, and other relevant data points to assess our product performance.
• Performance Monitoring: You will be tasked with consistently monitoring our product performance on Amazon and reporting any noteworthy changes or trends.
• Problem Identification: An essential part of your role will be flagging issues or potential problems based on data analysis. This proactive approach will enable us to make necessary adjustments promptly.
• Product Listing Optimization: Using data-driven insights, you will help inform the marketing team on how they can improve our product listings to enhance visibility, conversion rates, and customer satisfaction.
• PPC Spend Optimization: Your role will involve informing the marketing team how they can better optimize pay-per-click advertising expenditure to ensure maximum return on investment and market penetration.
• Product Launches: You will play a crucial role in our product launches, using your analytical prowess to evaluate the market and ensure the success of new products.
• Market Share Protection: Your job will be instrumental in preventing market share losses on our existing products by promptly recognizing trends and making data-backed recommendations.
• Marketing Strategy: You will aid in formulating our marketing strategy on Amazon, utilizing data-based insights to drive our campaigns effectively.
• Reporting: Regular reports summarizing key findings, insights, and recommendations will be a vital part of your role. These reports will be shared with the marketing team and other stakeholders.
• Continuous Improvement: In our fast-paced e-commerce environment, your role will be to champion continuous improvement by identifying opportunities for enhancing our processes and strategies, thereby driving the overall success of our brand on Amazon.

Living in the data and synthesizing information, you will play a critical role in identifying growth opportunities and potential issues. Your keen eye for trends, patterns, and actionable recommendations will enable you to flag important insights to the marketing team. By analyzing the data, you will help the team promptly address challenges and make informed decisions to optimize product performance and enhance overall marketing strategies.

The initial training period will be intensive, spanning two weeks, during which you will receive comprehensive instruction on various aspects of the job. However, it is anticipated that it will take approximately 2-3 months for you to get fully confident in your role. You will collaborate and interact with a dedicated marketing team consisting of two brand managers and a software developer and will be reporting directly to the company's Co-CEOs.

This is a full-time role, and your working hours need to overlap with 9 AM - 1 PM EST, as meetings with a globally distributed team are scheduled during this period.

To excel in this role, you need:

📊 3-5 years of relevant experience in data analysis and analytics

🛒 2-3 years of eCommerce experience

📊 Excel and data manipulation skills

📊 Data visualization and reporting

💡 Familiarity with tools such as Excel, Google Sheets, and Power BI

🚀 Experience using data analysis to aid the growth of a 7-8 figure brand on Amazon

🎯 Experience using data analysis to assist successful product launch campaigns on Amazon

📊 Experience closely monitoring and managing a catalogue of 50+ SKUs

💼 Proven track record in running a fast-paced e-commerce team

🌟 Knowledge and understanding of running seasonal campaigns, coupons, and PEDs

🔬 Experience managing price, image, and content split-tests at scale

💰 Knowledge and understanding of Amazon paid ads (PPC, PDE, etc.)

🏆 Proven track record of managing complex marketing projects and initiatives on Amazon

📦 Extensive Amazon Seller Central experience

📈 Highly data and analytics-driven

📊 Comfortable with spreadsheets

💪 Strong execution skills

Brownie points for:

• Familiarity with software tools like Helium10, DataRova, and PacVue, which can enhance various aspects of Amazon operations.
• Proficiency in efficiently managing complex product catalogues with 50+ SKUs, ensuring accurate tracking, inventory management, and optimization.
• Advanced knowledge and experience in Search Engine Optimization (SEO) and Pay-Per-Click (PPC) advertising on Amazon, resulting in improved visibility, precise keyword targeting, and optimised ad campaigns.
• Knowledge of the Amazon marketplace, including an understanding of Amazon's algorithms, keyword optimization, sponsored advertising, and customer reviews.
• Experience in the supplement industry, providing valuable context for analyzing and interpreting data related to supplement products.
• Statistical analysis skills, including proficiency in methods such as regression analysis, hypothesis testing, or predictive modelling, for deeper insights from data.
• Familiarity with data automation tools, such as Python or R, to streamline data processing, analysis, and reporting tasks.
• Project management skills to effectively plan, prioritize, and coordinate tasks within data analysis projects.

By joining the team at Toniiq, the new Amazon Brand Analyst will have a chance to be at the forefront of e-commerce marketing. They will become part of a prestigious organization with unmatched industry status, gaining access to cutting-edge data systems and immersing themselves in a culture of innovation and excellence. Joining Toniiq means becoming part of an extraordinary team that leads the way in e-commerce marketing, offering unparalleled opportunities for personal and professional growth.

What’s in it for you?

• $3000 - $5000 per month*
• Full-time & fully remote
• Performance-based salary increases and bonuses
• Clear career advancement opportunities
• Ongoing learning and development support, as well as access to emerging trends in data analysis and e-commerce marketing

*Please note that this is a gross salary and that you are responsible for any tax-related procedures in your country of residence. We kindly ask you to apply only if you are happy to work remotely as an independent contractor.

This job opening is actively seeking the perfect candidate and will close once found. To ensure your application is considered, take the time to carefully read the job description and submit a high-quality application that stands out.

The hiring process for this position will include the following steps:

1. Completing the application form on JobRack.
2. Recording a short video introduction of yourself.
3. If shortlisted, completing test tasks.
4. Attending video interviews to discuss your previous experience and the new role in more detail.

In case you are applying for a full-time role: Please note that this position requires 100% commitment and is not suitable for those seeking a side job, freelance work, or part-time employment. It is important to only apply if you intend this to be your primary and only full-time job. Any attempts to work multiple full-time jobs without the knowledge of your employer may result in termination and a ban from applying to other jobs on the JobRack site.

JobRack has been contracted by Toniiq to support them in their hiring process on their behalf.

As part of this, the JobRack team has gained a full understanding of the needs of the employer and will review, filter, screen and test candidates in line with this.

Candidates that best meet the needs of the employer will be submitted as part of a final shortlist. Feedback will be provided throughout the process.

Applications for this position must be submitted through JobRack and direct contact with the employer is not permitted. If you have any questions, please contact JobRack at martin@jobrack.eu

– Only candidates from Eastern Europe are eligible to apply –

To make sure you receive updates on your application please add recruitment@jobrack.eu to your email address book. Got questions about working remotely? Check out JobRack’s FAQ for answers to everything you might want to know. https://jobrack.eu/jobseeker-faq