TikTok Growth Manager [CLOSED]

About the company

Atlas Brands is a dynamic e-Commerce company with a strong portfolio of category-leading consumer packaged goods (CPG) brands.. Our mission is to inspire innovation through ordered chaos and elevate the quality of life and human experience around the world.

About the role

Atlas Brands seeks a dynamic and innovative TikTok Growth Manager to spearhead our TikTok marketing growth. As a key leader in our social media division, you will be responsible for increasing brand awareness and establishing our brand as a category authority in the Oral Health space. You will work directly under our CMO and lead a dedicated team to rapidly grow our TikTok presence primarily through creative content generation and strategic partnerships.

Key Responsibilities:

1. Content Strategy Development: Create and implement a robust TikTok content strategy, including the generation of daily videos through a content creation agency or team.
2. Blueprints Creation and Scaling: Develop content blueprints / briefs for repeatable success and strategize on scaling content production, including contracting creators and optimizing ad spend.
3. Influencer Program Management: Define target audience and influencer profiles, manage influencer relationships, and oversee content creation to ensure alignment with brand objectives.
4. Affiliate Program Oversight: Lead the affiliate program, focusing on UGC content, and manage affiliate recruitment and engagement.
5. Performance Analysis and Reporting: Monitor and analyze KPIs such as views, CPM, branded search, Amazon attribution, and engagement metrics to optimize strategy and report on progress.
6. Team Leadership: Lead the TikTok Support Team in executing management and engagement functions and ensure seamless collaboration within the team.
7. New Strategy Creation & Testing: Ideate and validate new strategies for content creation and brand growth on social media.
8. Cross-Divisional Collaboration: Work together with other divisions in the company to achieve collective and individual success in areas such as R&D (new product development), Creative and Sales (Amazon, Shopify, Retail).

About you

Qualifications:

• Minimum of 2 years’ experience in social media management within e-Commerce, with at least 1 year of specific focus on TikTok.
• Experience building, leading and managing a social media team.
• Demonstrated success in influencer marketing and content strategy, showing exceptional KPI growth while at the company.
• Proficient in data analysis and performance metrics.
• Outstanding communication and interpersonal skills.

What's in it for you?

• Fully remote work: Join our global team and enjoy the flexibility and convenience of working from any location.
• Paid holidays: Benefit from paid time off to celebrate and recharge on important holidays.
• Work-life balance focus: Emphasizing a healthy balance between work and personal life for employee well-being.
• Opportunity for growth: Access avenues for career advancement and professional development within the company's structure.

How to apply?

If you're interested in applying please completed the application that is linked and our HR team will review it and be in contact with you.