Rockstar Social Media Manager [CLOSED]

Job Description:

We are seeking a talented and experienced Unicorn Social Media Manager to oversee and manage all our social media channels, including Instagram, TikTok, YouTube, and Facebook. The ideal candidate will have a strong background in graphic design, content creation, and social media strategy. They should be skilled at curating and repurposing existing content from various sources, such as YouTube videos, to create engaging shorts or reels.

Responsibilities:

1. Social Media Strategy: Develop and implement effective social media strategies to increase brand awareness, drive engagement, and achieve business objectives.

2. Content Creation: Create high-quality and visually appealing graphics, images, and videos for social media platforms. Utilize design tools and software to produce captivating content that aligns with the brand's style and messaging.

3. Content Aggregation: Source and curate content from the internet, including existing YouTube videos, to repurpose and create engaging shorts or reels for social media channels.

4. Research and Trend Analysis: Stay up-to-date with the latest social media trends, algorithms, and best practices. Conduct research to identify new content ideas, viral trends, and opportunities for growth.

5. Channel Management: Manage all social media channels, including content creation, scheduling, and publishing. Ensure consistent branding, messaging, and tone of voice across all platforms.

6. Engagement and Community Management: Foster meaningful engagement with the audience by responding to comments, messages, and inquiries promptly. Monitor and analyze social media metrics to track performance and optimize strategies accordingly.

7. Influencer Marketing: Identify and collaborate with relevant influencers to expand brand reach and generate user-generated content (UGC). Build and maintain strong relationships with influencers to execute successful influencer marketing campaigns.

Like we said, we’re looking for a unicorn who’s a Jack/Jill of all Social Media trades. If you’re that person who can help us kick start this rebranding journey, we’d love to hear from you. To make sure you’ve read the whole job description, send us a message here and start your cover letter with “You found me!”

Qualifications:

1. Proven experience as a Social Media Manager or similar role.

2. Strong graphic design skills and proficiency in design tools such as Adobe Photoshop, Canva, or similar software.

3. Knowledge of social media platforms and their best practices, including Instagram, TikTok, YouTube, and Facebook.

4. Excellent content creation and storytelling abilities, with a keen eye for visual aesthetics and engaging copywriting.

5. Familiarity with content aggregation and repurposing techniques to create compelling short-form content.

6. Understanding of social media analytics and metrics to track performance and make data-driven decisions.

7. Experience in influencer marketing, including identifying influencers, managing collaborations, and leveraging user-generated content.

8. Strong communication skills, both written and verbal, with the ability to engage and interact with a diverse online community.

9. Ability to multitask, meet deadlines, and adapt to a fast-paced, ever-changing social media landscape.

10. A proactive and creative mindset, with a passion for staying updated on emerging trends and innovations in social media.

11. BONUS - If you have healthcare industry experience or have worked with clients in the healthcare/home health/medical equipment sector or have an influencer base in the same segment.