Lifecycle / Retention Associate [CLOSED]

About the company

Pattern is a family of brands with the shared mission of enjoying daily life. Since its launch in 2019, Pattern has developed and brought to market two thoughtfully-made and design-forward home-centric brands: Open Spaces and Equal Parts, and it has acquired GIR, Letterfolk, Poketo, YIELD, Onsen, and Miracle. The team behind Pattern Brands formerly founded Gin Lane, a brand agency that built dozens of direct-to-consumer brands and digital experiences across industries for over a decade.

At Pattern, we’re building an inclusive team of diverse individuals as passionate about our mission as we are. We set out to ensure each member has the resources they need to thrive, create, and succeed.

About the role

Pattern is looking for a Lifecycle Associate to provide day-to-day operational support and project management for Pattern Brands properties. This role combines a firm knowledge of the tactical production side of Email & SMS Marketing along with an understanding of each brand’s business to provide support on deadline execution, communication across multiple channels, and to ensure execution of a successful Lifecycle Marketing program

.Key Responsibilities

Campaign Development and Execution

• Create and implement email and SMS marketing campaigns that align with our overall marketing strategy.
• Collaborate with creative and content teams to develop compelling and engaging messaging that aligns with brand voice.

Segmentation and Personalization

• Segment audiences based on behavioral and demographic data to tailor messaging.
• Utilize dynamic content and personalization techniques to increase engagement and CVR.

Data Analysis and Reporting

• Monitor and analyze campaign performance using key metrics.
• Provide regular reports on campaign effectiveness and make recommendations for improvement.

Lifecycle Marketing Strategy

• Contribute to the development of lifecycle marketing strategies that grows customer retention, ROI and LTV.
• Identify opportunities for targeted campaigns at different stages of the customer journey.

Testing and Optimization

• Implement A/B testing to improve campaign performance.
• Continuously optimize messaging, targeting, and timing to maximize results.

Compliance and Best Practices

• Ensure all campaigns comply with legal regulations and industry best practices.
• Stay updated on emerging trends in email and SMS marketing.

About you

Qualifications & Skills:

• 2+ years of relevant experience in a DTC company (DTC experience is non-negotiable)
• Must have experience with Klayvio (non-negotiable). Experience with Braze/Iterable a plus, as is experience with Attentive and/or Postscript
• Familiarity with Google Analytics or similar analytics tools
• Knowledge of HTML and CSS for email marketing a plus
• Strong analytical and critical thinking skills
• Strong project management skills, organizational skills and a keen attention to detail

What's in it for you?

This role is expected to work Monday - Friday, 40hrs per week. Hours must include a minimum of 5hrs cross over with New York (EST) per day. Monthly rate offered ranges from $1800 - $3000 dependent on qualifications and experience levels. 

How to apply?

Please click on Apply button and share a link to your CV, detailed examples of your DTC email marketing experience and a video explaining why you are excited about this role. Only shortlisted candidates will be contacted.