eCommerce Email Strategist - Retention & Lifecycle Marketer [CLOSED]

This is where the fundamentals of an effective email marketing strategy starts. You should be a high-level conceptual thinker, familiar with the eCommerce ecosystem beyond email as a channel and well versed in the need to take an omni-channel approach to marketing.

The strategist should be able to structure harmonious workflows between paid social to email and collaborate cross-department with other areas of the business to maximise results.

As an email strategist, you should provide a roadmap for what both the email automation infrastructure should look like (abandoned cart flow, welcome flow, etc) as well as being responsible for the ongoing planning and management of email campaigns (newsletters, Black Friday, sales promotions, etc) on an ongoing basis.

Additionally, the email strategist needs to be the leader of their team and the other individuals involved in the planning process and accountable to the end results. This means having a finger on the pulse of the outcomes and objectives of every email, along with providing contextual reports on analytics on an ongoing basis to the stakeholders/client.

The email strategist needs to have a detailed understanding of what is going on inside the account they manage at any time and be responsible for setting and owning the KPIs pertinent to the client's business.

What You’ll Do
GROW - You’re all about creating a unique and differentiated customer experience that drives loyalty and lifetime value. You understand that retaining current customers is a key to successful business growth - for both the client and No Limit Email. As a Retention Strategist, you’ll be focused on scaling your clients’ email and SMS programs by creating personalized communication that builds long-term customer relationships.

EVOLVE - You have a passion for results-driven data and a track record of being able to identify, develop, segment, execute and optimize retention marketing campaigns. You will adapt and evolve to the needs of your clients by creating and executing strategies that help grow LTV and profitability for their business. You keep up with new and emerging technologies and industry trends to bring new opportunities to clients.

On a Granular Level
Data Management
You need to be able to map out clean data, create a strategy around it and interpret and report on those insights efficiently.

More specifically in 2022, you need to take the lead and be responsible for zero-party data mapping and devise a plan for how that can be used across the business to improve the customer experience and strengthen all parts of the funnel.

Acquisition
This then needs to be pushed back to the acquisition team to help improve ROAS and overall media efficiency.

Ads teams are often operating on generalised assumptions, and one of the superpowers you possess is to provide them with more granular targeting capabilities based on the insights subscribers share about themselves to you.

Conversion Rate Optimisation
Yes, CRO. You have the ability to rapidly test and iterate on messaging to see what resonates with various segments of your audience that should be shared cross-channel to improve the customer experience.

You should also be leveraging email as a research tool in this context as well to find out why customers subscribe, purchase and churn, and feed these data enrichment points back to the front-end marketing team to improve decision making and product positioning in the business.

Content Marketer
Email is a fantastic content distribution channel and your audience wants to read genuinely engaging, thought-provoking content.

Now, you don’t need to be an expert at all of the above.

But you DO need to be willing to look at the overall eCommerce ecosystem holistically, and work to support each element as much as possible.

TLDR:

✅ Data-driven with a holistic understanding of eCommerce as a whole, not just as it pertains to email as a channel

✅ Professional and confident with client-facing comms

✅ A great team player - it is crucial to interact with your teammates to maximise the effectiveness of your strategy

✅ Experienced with Klaviyo

✅ Previous agency experience is highly desirable

✅ Take the lead and be responsible for zero-party data mapping