CRO Specialist [CLOSED]

Join ShopLC US, the dynamic and rapidly growing digital retailer that's transforming the industry. With live broadcasting to 80 million homes and a user-friendly website, they offer value-based products in jewellery, beauty, fashion, home decor, and lifestyle. As a vertically integrated company, they ensure exceptional quality and competitive prices, with 65% of sales from their self-manufactured products.

They have achieved remarkable success as one of the fastest-growing retailers, reaching customers through TV, web, OTT platforms, marketplaces, and social channels. Their talented team, located in the US, UK, Germany, and India, covers marketing operations, content, digital, design, sales, and e-commerce product development. Join a diverse and collaborative environment, where innovation thrives!

At ShopLC, the team fosters a culture of trust, transparency, and respect. They prioritize employee growth, offering meaningful opportunities and clear career paths. Their Great Places To Work® certification reflects the positive work environment they have created. Enjoy a fun-life balance, flexibility, and the chance to gravitate toward roles that align with your talents and passions.

Join ShopLC and embrace the great responsibility, a fulfilling work-life balance, and a company that values your voice!

Are you ready to revolutionize the online shopping experience?

Join ShopLC US as a Conversion Rate Optimization (CRO) Specialist and make a direct impact on their website's performance and customer conversions. 🚀✨

As a Conversion Rate Optimization (CRO) Specialist at ShopLC US, your expertise will play a crucial role in enhancing the website's performance and driving customer conversions. By implementing best practices in UI/UX design and digital marketing strategies, you will make a significant difference in improving conversion rates and maximizing revenue.

Your three most important tasks will revolve around:

1️⃣ Conversion Rate: Increase the percentage of users who complete desired actions on ShopLC’s website, such as making purchases. 💼💰

2️⃣ Bounce Rate: Decrease the percentage of users who leave the website after viewing only one page, improving engagement. 📉👋

3️⃣ A/B Testing: Design and conduct A/B tests to identify the most effective website and marketing elements, optimizing user experience and conversion rates. 🧪🔬

Outside of the main responsibilities, additional tasks include optimizing the user journey, streamlining conversion funnels, conducting website analysis, developing CRO strategies, managing tests, and providing regular reporting on key metrics.

More specifically, within this role, you will:

• Optimize the website to increase the percentage of users who complete desired actions, such as making a purchase.
• Provide valuable insights and recommendations on UI/UX enhancements based on CRO best practices.
• Collaborate with the e-commerce manager, Shop LC President, VP, and other stakeholders to align CRO initiatives with business goals.
• Conduct A/B testing to identify effective website and marketing elements.
• Monitor and analyze conversion metrics, including conversion rate and bounce rate, and propose actionable improvements.
• Stay up-to-date with industry trends and emerging CRO techniques to continuously optimize website performance.

💪🌱This is an exciting opportunity for a skilled CRO expert to make a significant impact on ShopLC. You will have the chance to work closely with a diverse team and learn from experienced professionals in a supportive and collaborative environment.

Reporting to Vishal Sharma, Senior Product Manager at VGL Group, you will have regular interactions with the e-commerce manager, Shop LC President, VP, and other key stakeholders. Your contributions will directly contribute to the success of the digital marketing efforts and overall business growth.

In the first few weeks, you will undergo company induction and knowledge transfer to familiarize yourself with the processes and objectives. Your primary focus will be on analyzing the website's performance, identifying areas for improvement, and devising CRO strategies to increase conversion rates.

The biggest asset of ShopLC’s ideal candidate is their expertise in Conversion Rate Optimization and their ability to enhance the User Experience (UX) to provide users with a more seamless browsing and purchasing journey.

Therefore, in order to succeed in this role, you need to have:

• User Experience (UX) and User Interface (UI) Design expertise
• A/B Testing and Multivariate Testing skills

In addition, ShopLC requires the following technical skills/tools/software:

• Proficiency in HTML, CSS, JavaScript
• Knowledge of CRO tools such as Optimizely, Crazy Egg, Hotjar, Unbounce, etc.

It would be advantageous for you to have a passion for work and a willingness to take on new challenges, as well as the ability to improve conversion rates and convert visitors into customers.

🎁 Here’s what is offered with the role:

• 💰 Salary: $3,000 - $4,000* per month
• ⏱️ Full-time role ( 8 hours per day, Monday - Friday)
• 📚 Learning and Development opportunities
• ⏰ Flexible working hours
• 🏡 Remote/work-from-home option

At ShopLC, the team believes in continuous employee development, providing ample opportunities for growth within the vertical and the business as a whole. They also conduct salary appraisals annually to recognize and reward their employees' contributions.

*Please note that this is a gross salary and that you are responsible for any tax-related procedures in your country of residence. We kindly ask you to apply only if you are happy to work remotely as an independent contractor.

This job opening is actively seeking the perfect candidate and will close once found. To ensure your application is considered, take the time to carefully read the job description and submit a high-quality application that stands out.

JobRack has been contracted by ShopLC to support them in their hiring process on their behalf.

As part of this, the JobRack team has gained a full understanding of the needs of ShopLC and will review, filter, screen and test candidates in line with this.

Candidates that best meet the needs of ShopLC will be submitted as part of a final shortlist. Feedback will be provided throughout the process.

At the request of ShopLC applications for this position must be submitted through JobRack and direct contact with the employer is not desired. If you have any questions, please contact JobRack at: martin@jobrack.eu

The hiring process for this position will include the following steps:

1. Completing the application form on JobRack.
2. Recording a short video introduction of yourself.
3. If shortlisted, completing test tasks.
4. Attending video interviews to discuss your previous experience and the new role in more detail.

In case you are applying for a full-time role: Please note that this position requires 100% commitment and is not suitable for those seeking a side job, freelance work, or part-time employment. It is important to only apply if you intend this to be your primary and only full-time job. Any attempts to work multiple full-time jobs without the knowledge of your employer may result in termination and a ban from applying to other jobs on the JobRack site.

– Only candidates from Eastern Europe are eligible to apply –

To make sure you receive updates on your application please add martin@jobrack.eu to your email address book.

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