Old School Labs

About Old School Labs

Old School Labs is a leading Sports nutrition brand based in southern California on a mission to create unique premium health and wellness supplements. We support the bodybuilding community through education, by sponsoring up-and-coming athletes, and by encouraging the adoption of better competition standards. We are proud to have more Golden Era bodybuilding legends than any other brand. Their wisdom is distilled into our company and products.

About The Position

The  Retention Manager will be responsible for all retention/lifecycle marketing initiatives. This includes full ownership of channels like (but not limited to): email, sms, loyalty programs, referral programs, postcard marketing, transformation challenges, etc., with emphasis on maximizing customer LTV and retention rates. This role requires a mix of strategic planning, critical thinking, and the ability to execute and assess the performance of individual retention programs. The ideal candidate will have experience in both the tactical and strategic elements of customer retention.

Job Responsibilities

• Full ownership of driving and maximizing customer LTV and all related metrics (repurchase rate, margin, units per transaction, average order value, time to second order etc.).
• Manage and oversee all aspects of retention channels. This includes but is not limited to: calendar planning, automation strategy, customer journey optimization, building and deploying campaigns, etc.
• Track, analyze, and report on all key customer and business KPIs.
• Consistently build out a robust marketing campaign calendar using all marketing channels at your disposal.
• Optimize existing CRM automations and identify opportunities for new automations based on gaps in customer lifecycle.
• Partner with acquisition and design teams to develop effective, integrated cross-channel campaigns.
• Aggregate and mine customer profiles, preferences, and purchases across all available databases to improve targeting and segmentation.
• Deploy strategies for growing our email and sms list.
• Implement a testing roadmap and strategy.
  
   

Job Requirements

• Deep retention marketing experience (email, SMS, etc.) with DTC brands
• Ideal candidate has experience with Klaviyo, Attentive, Sendlane and Shopify Plus
• Thorough knowledge of database analytic tools and CRM technology.
• Knowledge of email/sms best practices including targeted lists, deliverability and CAN-SPAM/anti spam legislation.
• Prior experience in direct-to-consumer (DTC) e-commerce businesses.
• Preferred candidate is adaptable, enjoys a fast-paced environment, and has a strategic mindset
• Experience with Figma, Photoshop, or similar design tools is a plus, but not required.
  
   

Benefits

You'll enjoy working at Slumberkins for a number of reasons! Below are just a few of our benefits.

• Monthly salary ranging from $1500-$2500 dependent upon experience and skills
• Health Care (Medical, Dental, and Vision)
• Paid Time Off (Vacation, Sick, and Public Holidays)
• Work from home
• Bonuses
• Generous Discounts on Product
  
   

Please submit your resume and cover letter for hiring consideration..