Search Engine Optimization (SEO) is a huge part of every good marketing strategy.
It’s not enough to just create interesting content on your website – you have to make sure that whatever you’re putting out there actually reaches the new audience that you want.
For that to happen, you need to optimize your content.
With SEO algorithms constantly changing, even marketing professionals sometimes struggle to get the content of their website on page 1 of Google.
That’s why we have prepared a complete guide for business-owners looking to build and manage an SEO remote team. Read on.
Hire the Right People
Larger businesses have several positions in their SEO teams. If you are just starting out, it’s best to hire an SEO manager. They will do the following:
- Keyword research (researching keywords and determining which ones you can rank for)
- Link building (finding and getting other websites to link to your website in order to increase your traffic)
- Optimizing content and working with content writers to determine what kind of content to create
Carefully select your SEO manager as they will be the one to build your entire strategy. After a while, you can expand and structure your SEO remote team.
Also, don’t overlook the importance of the hiring process. Aside from being skilled professionals, they should also have the necessary skills to work remotely.
Hundreds of businesses have had incredible results with SEO through hiring SEO professionals from Eastern Europe. You can find out more about the power of Eastern European remote workers here.
Train Existing Employees
SEO is more than just optimizing content. It’s connected to every aspect of your marketing strategy including social media, design and content creation.
Content writers need to create articles with SEO optimization in mind so that the articles are easy to find.
For each keyword you use, your content needs to be better than the competitive sites. And if you use click baits for low-quality articles, it is only a matter of time when Google figures this out and you start ranking lower in the search ratings.
Content is crucial – that’s why 57% of SEO experts rank content creation and content marketing as the #1 way to increase traffic.
On the other side, since social media traffic influences ranking positions in search engines, your social media manager needs to expand the reach by using the right keywords.
At the same time, your web developers need to follow the right practices so that the search engines can recognize the web content.
All of these roles are important for optimizing your content and driving more traffic.
That means that you already have some of the employees that need to get familiar with SEO. It’s a complex field, but the basics can be learned by almost everyone.
As long as you have at least one specialist to guide the rest of your team, you can start optimizing your content.
Provide the Right Tools
For every remote team, tools like Slack and Asana are important for effective communication. You can also read more about the top tools for managing a remote team right here.
But let’s focus on SEO for now.
For starting out with SEO, Google Search Console (GSC) is a simple tool for assessing the rankings of your website and finding potential issues. For optimizing website content, Yoast SEO is a very popular WordPress plugin that can help you rank as high as possible in the search results.
When it comes to more serious research and analysis, a great tool that offers a free version is Ubersuggest. Here you can find keyword and content ideas, find out what you need to fix to gain more traffic and track and improve your rankings. You can get a simple plan for managing 1-3 websites for $29 per month.
Another popular tool is Ahrefs which is a bit pricey if you’re just starting out (you can get a seven-day free trial for $7 or choose one of the plans starting at $99 per month).
Before deciding on anything, consult your SEO manager, inform them about your budget, and ask for advice.
After all, they’re the ones who are going to plan your strategy and work with these tools.
An SEO team needs to have clear goals, and you need to measure progress on every platform you use to reach potential customers.
Some examples include:
- Funnel conversion rates
- Customer engagement
- Website traffic
- Traffic sources
- Backlinks acquired
If you track your goals and achievements, you will know what’s working well and what needs improvement.
The most important tip is to trust your team.
If you hire a marketing specialist, don’t try to control their SEO approach (especially if you are not an expert). If you have specific demands regarding the content, make sure it fits well with the SEO strategy.
The truth is, there are hundreds of different approaches to SEO. And once your team leader develops a strategy, it needs to be followed.
This was our guide to building and managing an SEO remote team.
Follow these steps and you will drive traffic to your website, build your brand, and eventually increase your profits.
And if you are ready to progress your SEO goals by hiring high-quality professionals, we have hundreds of excellent remote workers right here on JobRack. Many businesses and even SEO agencies hire their SEO teams through JobRack, and you can get the same great results for your business. Click here to find out more.