Website Copywriter/Editor [CLOSED]

We’re looking for an awesome Content Writer/Editor to join our engagement-generating and results-focused digital content team. This position is offered on a fully remote working basis. The post requires the highest level of English writing skills and proficiency in various CMS (WordPress knowledge essential) and the full range of social media platforms.

YOUR ROLE AT GROFUSE

Salary scale: €1,000-€1,800 p/m (commensurate with experience)

This role primarily involves producing clear, clean, engaging website page copy on a broad range of different topics to target markets in a wide range of sectors.

You will play a central role primarily in the creation of content-driven websites, but also in the creation of content marketing campaigns, brand journalism and digital public relations that drive engagement to both generate leads and convert prospects into customers.

Our fast-growing digital growth agency offers plenty of room for growth and development in a tight-knit team that thrives on delivering real results for our clients.

You will know how to capture your target audience's interest, understand their challenges and create content to meet their needs.

You will write content for entire websites from scratch by working to detailed marketing briefs prepared by our marketing team and using information gathered during online discovery interviews you conduct with clients. This provides a great opportunity if you love regular variety in writing style, tone and voice. You'll be writing and learning about totally different topics from week to week, as Grofuse works with clients across a wide range of sectors.

If you get a kick from creating awesome content that drives action by turning prospects into customers, and customers into fans, Grofuse may be your perfect match.

Responsibilities: Your Role Summary:

• Create written content in English (British) that drives demand, customer engagement, and online traffic, with the aim to deliver higher qualified sales pipelines and customer retention.
• Conduct high-quality research and interviews using your strong capacity for customer empathy in order to understand the needs and desires of our clients’ and those of their customers.
• Interpret creative briefs to develop and produce creative concepts for website pages, as well as other marketing collateral including newsletters, news releases, email marketing, blogs, etc.
• Write long-form and short-form SEO-friendly content.
• Comfortably vary voice, tone, style, and other writing characteristics to suit respective client briefs.
• Edit and proofread copy to ensure it meets our editorial standards.
• Work closely with marketing managers to turn creative briefs into integrated marketing and brand journalism campaigns for use across multiple channels.
• Work with Grofuse team members and our clients to deliver on content marketing/brand journalism strategies and editorial planning.
• Develop content plans and content ideas rooted in strategic thinking to support clients’ respective communications objectives
• Follow editorial guidance and company/client branding, including style and tone.
• Optimise content based on routine metrics of user traffic and engagement.
• Repurpose content for use across different mediums, including website landing pages, blogs, news releases, newsletters, video scripts, social media posts and more.
• Assist in conducting regular content audits and developing content marketing strategies.
• Stay up to date on news and trends that interest target customer personas for the purpose of creating topical news content.
• Collaborate closely with our directors, account managers, project managers, designers, developers and digital marketing specialists to deliver content for projects.
• Take complex or technical information (written or via interview/conversation) and translate into well-balanced, persuasive and compelling content.
• Communicate clearly with clients throughout the copywriting process.
• Thrive in a fast-paced, collaborative environment, with a high-volume workload, short turnaround times and very strict deadlines.

Essential Criteria: Qualifications/Skills/Experience:

• An English or journalism-related degree.
• A minimum of three years professional copywriting experience or writing experience in a similar role through the English language. A proven track record in business/commercial journalism or brand journalism is advantageous.
• Outstanding English (fluent) writing and communication skills.
• Strong ability to create grammatically correct and legally clean, innovative, informative and/or entertaining content that engages consumers.
• Proven track record in creating a wide range of marketing content, such as website landing page copy, blogs, emails, scripts, advertising editorial, press releases, etc.
• Strong ability for versatility in writing style to suit multiple marketing channels and sales enablement.
• Strong ability to work independently to manage multiple projects.
• Comfortable working at a fast pace, delivering high-end content to tight deadlines.
• Have a strong understanding of SEO-friendly writing.
• Strong ability to write within style guides.
• Strong experience with content management systems such as WordPress.
• Be a self-starter with high-energy and strong ability to execute on business objectives.
• Knowledge and understanding of online and offline content strategies.
• Creativity and ability to think conceptually.
• Proven ability to distill and simplify complex technical details into engaging, exciting content.
• Strong listening and comprehension skills, with very precise attention to detail.
• Excellent organisational and multitasking skills.
• Strong interpersonal skills that allow you to build strong relationships with team members and clients.
• Experience working in a digital agency team environment.

ABOUT GROFUSE

Grofuse is a full service digital growth agency based in Derry, Northern Ireland. 2022 has been an exciting year for Grofuse, as we continue to build on the impressive growth that we achieved in 2021 by adding driven and ambitious specialist team members who share our vision.

We continue to enhance our reputation for excellence as a growing but leading digital growth agency in the UK and Ireland. The continuation of our growth relies on specialists just like you and our collective ‘Right First Time’ mindset. We are always seeking to improve our skills and add new expertise to the team – are you interested in knowing more?

WHY WORK WITH GROFUSE

Grofuse offers full remote working options while also providing a close-knit team environment where collaboration is fostered and encouraged through our healthy online meeting rhythm and agile methodology (Kanban/Scrum in Jira). As part of our multidisciplinary team, you can rely on all of the specialist support you need to help you to continuously improve your skills and further your career. Our non-corporate culture provides a fun and friendly environment with our clients' goals at the centre of everything we do.

OUR VALUES

We really care about our clients' growth and we get a kick out delivering real results for them. If you share our enthusiasm and believe in strong communication; fully understanding the desires of clients and the needs of their customers; learning new skills; and working with ever-evolving digital technologies, then Grofuse is the perfect place to drive your career forward.

OUR CLIENTS

As a Grofuse team member, you'll be collaborating with our specialists in a fast-paced environment on exciting marketing, PR, software and web development projects for businesses and organisations operating in a wide range of sectors - from technology and manufacturing to agriculture, food production, professional services, hospitality and many more.

Here's a short video to show you a little more about Grofuse:

We’re always looking for highly driven people to join our exciting journey of delivering growth for our customers. If you share our passion for growth, join us.