Social Media Specialist

We’re looking for an awesome Social Media Specialist to join our engagement-generating and results-focused digital growth marketing team. This position is offered on a fully remote working basis. The post requires the highest level of English writing skills and a strong track record in running organic and paid campaigns across the full range of social media platforms.

YOUR ROLE AT GROFUSE

Overview: Social Media Specialist
Salary scale: €1,000-€1,800 p/m (commensurate with experience)
Full-Time Contract: Remote Working (40 hours p/w)

This Social Media Specialist role involves producing strong organic growth and return on investment from PPC campaigns for Grofuse and its digital marketing clients.

You will play the central role in the creation, publication, promotion and analysis of social media content for our company and our clients.

Our fast-growing digital growth agency offers plenty of room for growth and development in a tight-knit team that thrives on delivering real results for our clients.

You will have a strong nose for what’s trending and a knack for cutting through the noise to catch your audience’s attention and achieve social virility. You will know how to capture your respective audience’s interest, understand their challenges and create content to meet their needs.

You’ll have an instinct for what good content looks like and how to create it, promote it, and to improve it by paying close attention to the data.

If you get a kick from creating content that drives social media engagement and turns prospects into customers, and customers into fans, Grofuse may be your perfect match.

Responsibilities: Your Role Summarised

• Manage social media accounts including on Facebook, Instagram, LinkedIn, TikTok and Twitter for multiple client organisations operating in a wide range of sectors
• In cooperation with our digital marketing team, brainstorm and develop strategies for our client’s and in-house social media channels that align with overall marketing strategies
• Conduct high-quality research and interviews using your strong capacity for customer empathy in order to understand the needs and desires of our clients’ and those of their customers
• Write, edit and publish ‘creative’, engaging posts in English (British) for various social media networks that drive demand, customer engagement, and online traffic, with the aim to deliver higher qualified sales pipelines and customer retention
• Create and post creative and engaging graphic design content based on specific customer personas and brand guidelines
• Source images/videos (access to resources provided) to accompany written copy
• Leverage email marketing strategies and integrate them seamlessly into our overall social media campaigns to drive user engagement and conversion
• Manage multiple social media advertising (PPC) campaigns across various social media platforms simultaneously
• Analyse insights in order to monitor performance and improve ROI results by interpreting the data
• Regularly report on and assess performance against the goals set (ROI and KPIs)
• Identify and develop relationships with influencers and user groups to support both content creation and community engagement
• Draft creative copy for blog posts, emails and landing pages as part of campaigns
• Stay informed on social media marketing tools and trends to help boost campaigns
• Comfortably vary voice, tone, style, and other writing characteristics to suit respective client briefs
• Collaborate closely with our directors, account managers, project managers, designers, developers and digital marketing specialists to deliver content for projects
• Assist in conducting regular content audits and developing content marketing strategies

Essential Criteria: Qualifications/Skills/Experience

• Fluent written and spoken English
• A minimum of three years in a social media/content marketing role
• Proficiency in graphic design
• High level of proficiency in social media insights and analytics in order to make decisions based on data to achieve improved results
• A self-starting creative in order to generate high level of engagement with posts
• A strong working knowledge of Facebook, Instagram, LinkedIn, TikTok and Twitter
• Results-driven in all aspects of this role
• Experienced in social media PPC campaigns
• Strong creative writing ability in both long and short form
• Excellent communications skills
• Experience or working 100% remotely
• Ability to work well to respective marketing briefs independently
• Thrive in a fast-paced, collaborative environment, with a high-volume workload, short turnaround times and very strict deadlines.

Desirable Criteria: Nice to have skills/experience

• Experience working in a Meta Marketing Partner agency
• Experience with G-Suite, Slack, Jira and Adobe design software
• Experience in video creation
• Experience in motion graphics
• Experience in WordPress website management (for content updates)

ABOUT GROFUSE?

Grofuse is a full service digital growth agency based in Derry, Northern Ireland. 2022 has been an exciting year for Grofuse so far, as we continue to build on the impressive growth that we achieved in 2021 by adding driven and ambitious specialist team members who share our vision.

We continue to enhance our reputation for excellence as a growing but leading digital growth agency in the UK and Ireland. The continuation of our growth relies on specialists just like you and our collective ‘Right First Time’ mindset. We are always seeking to improve our skills and add new expertise to the team – are you interested in knowing more?

WHY WORK WITH GROFUSE

Grofuse offers full remote working options while also providing a close-knit team environment where collaboration is fostered and encouraged through our healthy online (daily) meeting rhythm and agile methodology (Kanban/Scrum in Jira). As part of our multidisciplinary team, you can rely on all of the specialist support you need to help you to continuously improve your skills and further your career. Our non-corporate culture provides a fun and friendly environment with our clients' goals at the centre of everything we do.

OUR VALUES

We really care about our clients' growth and we get a kick out delivering real results for them. If you share our enthusiasm and believe in strong communication; fully understanding the desires of clients and the needs of their customers; learning new skills; and working with ever-evolving digital technologies, then Grofuse is the perfect place to drive your career forward.

OUR CLIENTS

As a Grofuse team member, you'll be collaborating with our specialists in a fast-paced environment on exciting marketing, PR, software and web/e-commerce development projects for businesses as well as public sector organisations and charities. Business sectors we currently work in include technology, retail, manufacturing, agriculture, food production, professional services, education/training, hospitality, healthcare, construction, and more.

Here's a short video to show you a little more about Grofuse:

We’re always looking for highly driven people to join our exciting journey of delivering growth for our customers. If you share our passion for growth, join us.