Social Media & Email Marketing Manager Advertising Specialist [CLOSED]

Overview: Social Media & Email Manager Advertising Specialist
Salary scale: €1,500-€1,800 p/m
Full-Time Contract: Remote Working (40 hours p/w)

Hello! We are looking for a social media advertising specialist/manager to join our growing team. We specialize in the US iGaming market and run several websites targeting sports betting and online casino players. We are looking to grow our team and have an in-house social media manager to run Ads and pages for us on Facebook.

Your role will be to create, manage and track ads on Facebook and Instagram across several sports betting and online casino campaigns. You will be responsible for a budget and hitting targets. You will also need to promote our Facebook pages, Instagram accounts and grow our followers.

Experience in the iGaming/sports betting/casino is essential.

This position is offered on a fully remote working basis, you can work from wherever you like. The post requires the highest level of English writing skills and a strong track record in running organic and paid campaigns across the full range of social media platforms.

The ideal candidate will also be able to run email campaigns using AWeber.

Responsibilities: Your Role Summarised

• Manage social media pages/accounts, including on Facebook, Instagram, and Twitter for multiple brands and websites
• Brainstorm and develop strategies for our in-house social media channels that align with overall marketing and website strategies.
• Write, edit and publish ‘creative’, engaging posts in English (US English) for various social networks that drive demand, customer engagement, and online traffic, with the aim to deliver higher qualified sales pipelines and customer retention.
• Create and post ‘creative’, engaging graphic design content across sports betting and casino
• Manage multiple social media advertising (PPC) campaigns across various social media platforms simultaneously
• Analyse insights in order to monitor performance and improve ROI results by interpreting the data
• Regularly report on and assess performance against the goals set (ROI and KPIs)
• Identify and develop relationships with influencers and user groups to support both content creation and community engagement
• Work as part of the marketing team to understand expectations and deliver results that meet and exceed those expectations
• Email marketing - AWeber experience would help
• Stay informed on social media marketing tools and trends to help boost campaigns
• Assist in conducting regular content audits and developing content marketing strategies.

Essential Criteria: Qualifications/Skills/Experience

• Fluent written and spoken English
• Proficiency in graphic design
• Understanding of iGaming industry
• A minimum of two years in a social media/content marketing role.
• High level of proficiency in social media insights and analytics in order to make decisions based on data to achieve improved results
• A self-starting creative in order to generate high level of engagement with posts
• A strong working knowledge of Facebook, Instagram, LinkedIn, TikTok and Twitter
• Results-driven in all aspects of this role
• Strong work ethic
• Experienced in social media PPC campaigns
• Fluent written and spoken English
• Strong creative writing ability in both long and short form
• Excellent communications skills
• Experience or working 100% remotely
• Work in a team
• Thrive in a fast-paced, collaborative environment with a high-volume workload and short turnaround times