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Senior Digital Marketer [CLOSED]

Full Time 3000.00 - 3600.00 USD Type: Monthly

Do you love travel? Are you an experienced operations assistant or travel operations manager looking for a new level for your career?

Leatherback Travel might be a fit.

Adventure travel isn’t just a fun industry to work in - it is also exploding in growth and one of the most exciting places to be.

Leatherback Travel is an Australian group of fast-growing adventure travel brands. It is made up of Patch Adventures, Magnificent Rail,and Camino Women.

Our goal is to create the best journeys that travellers will ever go on and deliver the most memorable adventures in our customers’ lives.

The team you’ll be joining has decades of travel industry experience between them, which gives us the ability to create amazing adventures. Our guests love the trips we design! They go to all sorts of unusual and unique places with great support and communication from Leatherback Travel's Customer Service Team.

The future for Leatherback Travel is huge. We are not just launching new brands; we are doing it with a purpose. We don't want to just take our customers to the best places… We want to build and create new experiences to share with the world. Our goal is to build walking trails, hiking lodges and create completely new travel routes in places that are unexplored and unappreciated.

Our team works remotely, and right now consists of seventeen people excited about their work. We are passionate about delivering world-class experiences and delivering the absolute best trips. Not just that, we have the best marketing, and give people the best customer service possible. Just read our amazing reviews! We are looking for people who share our results-driven approach and desire to become better at what they do.

Also! And this is important... We prefer informal cover letters that provide us insight into who you are and why you are interested in this position. Additionally, please share a common misconception that exists about social media marketing

Right now, we are looking for our next team member - an experienced Digital Marketer to drive new email subscribers through ads on the Facebook platform & generate new bookings through a mix of retargeting, organic social, and email sequences across our various brands.

Reporting to our Marketing Managers, you will be assigned to one brand to be the specialist marketer for that brand.

You will be responsible for all the day-to-day marketing activities for that brand.

We have a successful marketing playbook that works very well to drive new business. Your job will be to execute on that playbook:

✅Optimising and editing the website to ensure ongoing sales. You will add content, edit it, and ensure that it stays up to date.

✅Preparing email newsletters, and managing Email Sequences and Automations

✅Preparing Facebook ads (primarily retargeting ads), paying close attention to the current leads and sales for each trip, and making sure to focus ad spend where it is most needed.

✅Experimenting with New Ad Styles and Channels to Generate More Business

You will also have time to learn and explore new possibilities.

This is an exciting opportunity for an experienced Digital Marketer with a particular focus on copywriting and digital marketing strategy. We’re looking for a Generalist, but most particularly someone who really has a good handle on writing human, REAL copy that people engage with. No corporate buzzword-drones, please!

The role comes with a lot of autonomy, and once onboarded you will have a high level of control over the end-to-end process of driving leads and turning them into happy customers. We are a young company that is growing very fast, and that has huge potential. The opportunities for professional growth are as good as it gets when it comes to joining a business like this, at its early stages.!

Within this role, you will:

  • Create and manage Facebook campaigns for new adventures, with a goal of driving new email subscribers
  • Manage the entire funnel of building out email sequences and the accompanying retargeting sequences
  • Track metrics and deliver reports on progress, regularly looking for improvements
  • Create and schedule organic social posts
  • Track bookings across the brands and trips, and adjust resources and budget to match the needs of the brands

In the first few weeks, you will learn more about the current systems and the Facebook Ads Setup. You will also audit the current pages on the website, as well as the current email sequences in order to identify areas of improvement. There will be an immediate opportunity to start working on the Facebook Advertising accounts and implement new campaigns.

In order to excel in this role, you need to have:

  • Strong B2C marketing experience with native English speakers
  • Minimum of 2 years experience with Facebook Ads
  • 1+ years of experience with content writing - we need to know you can bust out a great ad!
  • An excellent understanding of copywriting for ads, email marketing, consumer psychology plus, the process of gradually turning a cold click into an excited customer
  • Experience with any major email automation marketing CRM software
  • Strong ability to use Analytics to identify opportunities to improve results
  • The ability to point to successful Facebook ad campaigns - or other marketing campaigns - that you have created and can explain why they worked
  • Keep in mind! We prefer informal cover letters that provide us insight into who you are and why you are interested in this position. Additionally, please share a common misconception that exists about social media marketing

The ideal candidate for the role:

  • Ambitious and enthusiastic about being the best marketer they could possibly be, with a work experience history that reflects that
  • Genuinely interested in marketing and has favourite sources of information (experts, blogs, podcasts, books)
  • Reliable, autonomous, and independent
  • Good at receiving and giving feedback

Brownie points for:

  • Experience with other Advertising or Marketing platforms e.g. Google Ads, Youtube Ads for Retargeting, Google Analytics, Google Tag Manager, Instagram
  • Experience with Canva for creating graphics
  • Social media photo creation experience
  • Video creation and editing experience, ideally for social media

What’s in it for you?

  • $3000 - $3600 USD per month
  • One free trip per year (up to $4,200 AUD in value, flights not included)
  • $600 USD annual study budget for online courses, memberships, etc.
  • Fully remote & full-time employment
  • Flexible working hours with availability from 4 PM Melbourne, Australia time for a hand-off call (8 AM EET)
  • Four weeks of paid holidays per year (i.e. 20 days)
  • Opportunity to travel occasionally to Europe, Northern Africa, and/or the Middle East to create content and meet providers
  • Uncapped potential to grow in the role and increase in salary, depending on the performance
  • The opportunities are endless to build the dream role for you. Those with the aptitude and desire will have the ability to grow into management or senior IC (individual contributor) positions.

*Please note that this is a gross salary and that you are responsible for any tax-related procedures in your country of residence. We kindly ask you to apply only if you are happy to work remotely as an independent contractor.

This position will be closed as soon as we find the perfect match. So, make sure to read the description carefully and take your time to submit a high-quality application that stands out. Also, make sure you write a detailed cover letter addressing the requirements and the criteria for this position.

If you apply, JobRack will respond promptly and keep you updated throughout the process.

Please expect the hiring process to include:

1 - Filling in the application form once you click “Apply”

2 - Being invited to record a short video to introduce yourself

3 - Completing test tasks, if short-listed

4 - Attending video interviews where you will have the opportunity to talk more about your previous experience and the new role

Applications are only accepted through JobRack. Leatherback Travel has specifically requested that you do not contact them directly. If you have any questions please contact us using john@jobrack.eu

To make sure you receive updates on your application please add recruitment@jobrack.eu to your email address book. Got questions about working remotely? Check out JobRack’s FAQ for answers to everything you might want to know. https://jobrack.eu/jobseeker-faq

Leatherback Travel

Leatherback Travel is a group of Australia's fastest-growing adventure travel brands. It is made up of Patch Adventures -- running since 2019 -- a...

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