Senior Digital Marketer [CLOSED]

Are you looking for a new level for your career?

Leatherback Travel might be a fit.

Adventure travel isn’t just a fun industry to work in - it is also exploding in growth and one of the most exciting places to be.

Leatherback Travel is an Australian group of fast-growing adventure travel brands. It is made up of Patch Adventures - running since 2019 - and Magnificent Rail, which is launching now. And, by the time you read this ad, there’s a good chance we’ll have launched our next brand, Camino Women.

Our goal is to create the best journeys that travellers will ever go on and deliver the most memorable adventures in our customers’ lives. Our team combines decades of travel industry experience; and the customers love the trips we design. Our guests go to all sorts of unusual and unique places with great support and communication from Leatherback Travel's Customer Service Team.

The future for Leatherback Travel is huge. We are not just launching new brands; we are doing it with a purpose. We don't want to just take our customers to the best places… We want to build and create new experiences to share with the world. Our goal is to build walking trails, hiking lodges and create completely new travel routes in places that are unexplored and unappreciated.

Our team works remotely, and right now consists of four people excited about their work. We are passionate about delivering world-class experiences and delivering the absolute best trips, we have the best marketing, and give people the best customer service. We are looking for people who share our results-driven approach and desire to become better at what they do. If that sounds like you, read on!

Right now, we are looking for our next team member - a Senior Digital Marketer to drive new email subscribers through ads on the Facebook platform & generate new bookings through a mix of retargeting, organic social, and email sequences across our various brands.

The future of your role is exciting with four key areas of focus:

✅Generating Email Subscribers from Facebook Ads

✅Managing the Email Sequences and Automations

✅Experimenting with New Ad Styles and Channels to Generate More Business

✅Launching New Brands - Following Our Entire Process from Domain Registration to Running the First Ads

You will also have time to learn and explore new possibilities.

This is an exciting opportunity for an experienced Marketer with a particular focus on Facebook PPC, Email Marketing and Organic Social. We’re looking for a Generalist, but most particularly someone who really has a good handle on audience building online.

The role comes with a lot of autonomy, and once onboarded you will have a high level of control over the end-to-end process of driving leads and turning them into happy customers. We are a young company that is growing very fast, and that has huge potential. The opportunities for professional growth are as good as it gets when it comes to joining a business at its early stages.

We have a high-functioning Facebook marketing engine in place, but it is very basic and lacking in sophistication, as it is a Version 1 of the process. Now that we know it works, we are looking for someone to run, grow, and optimise it. More specifically, within this role, you will:

• Create and manage Facebook campaigns for new adventures, with a goal of driving new email subscribers
• Manage the entire funnel of building out email sequences and the accompanying retargeting sequences
• Track metrics and deliver reports on progress, regularly looking for improvements
• Create and schedule organic social posts
• Track bookings across the brands and trips, and adjust resources and budget to match the needs of the brands
• Learn regularly from courses/groups and implement new Facebook media buying strategies and landing page optimisations
• Work closely with the founder who is an accomplished marketer and can share his experience from a broad variety of disciplines

In the first few weeks, you will learn more about the current systems and the Facebook Ads Setup. You will also audit the current implementations on Facebook, as well as the current email sequences in order to identify areas of improvement. There will be an immediate opportunity to start working on the Facebook Advertising accounts and implement new campaigns.

In order to excel in this role, you need to have:

• Facebook Ads Experience and Email Marketing/Automation experience, ideally in a B2C Environment
• Copywriting knowhow - you can bust out a great ad
• Experience of acquiring cold traffic and turning it into revenue
• An excellent understanding of copywriting for ads, email marketing, consumer psychology, and the process of gradually turning a cold click into an excited customer
• Experience with any major email automation marketing CRM software
• Strong ability to use Analytics to identify opportunities to improve results
• The ability to point to successful Facebook ad campaigns - or other marketing campaigns - that you have created and explain why they worked

The ideal candidate for the role is:

• Ambitious and enthusiastic about being the best marketer they could possibly be, with a work experience history that reflects that
• Genuinely interested in marketing and has favourite sources of information (experts, blogs, podcasts, books)
• Reliable, autonomous, and independent
• Good at receiving and giving feedback

Brownie points for:

• Experience with other Advertising or Marketing platforms e.g. Google Ads, Youtube Ads for Retargeting, Google Analytics, Google Tag Manager, Instagram
• Experience with Canva for creating graphics
• Social media photo creation experience
• Video creation and editing experience, ideally for social media

What’s in it for you?

• $3000 - $3500 USD per month*
• One free trip per year (up to $4,200 AUD in value, flights not included)
• $1,200 USD annual study budget for online courses, memberships, etc.
• Fully remote & full-time employment
• Flexible working hours, but you need to be available from 8 AM your time, at least 3 days a week, to overlap with the Australian team
• A senior role with a lot of autonomy
• Four weeks of paid holidays per year (ie 20 days)
• Opportunity to travel occasionally to Europe, Northern Africa, and/or the Middle East to create content and meet providers
• Uncapped potential to grow in the role and increase in salary, depending on the performance
• The opportunities are endless to build the dream role for you. Those with the aptitude and desire will have the ability to grow into management or senior IC (individual contributor) positions.

*Please note that this is a gross salary and that you are responsible for any tax-related procedures in your country of residence. We kindly ask you to apply only if you are happy to work remotely as an independent contractor.

This position will be closed as soon as we find the perfect match. So, make sure to read the description carefully and take your time to submit a high-quality application that stands out.

If you apply, JobRack will respond promptly and keep you updated throughout the process.

As part of the hiring process, please then expect the process to include:

1 - Filling in the application form once you click “Apply”

2 - Being invited to record a short video to introduce yourself

3 - Completing test tasks, if short-listed

4 - Attending video interviews where you will have the opportunity to talk more about your previous experience and the new role

Applications are only accepted through JobRack. Leatherback Travel has specifically requested that you do not contact them directly. If you have any questions please contact us using dwy@jobrack.eu

To make sure you receive updates on your application please add recruitment@jobrack.eu to your email address book.

Got questions about working remotely? Check out JobRack’s FAQ for answers to everything you might want to know. https://jobrack.eu/jobseeker-faq