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PPC Specialist

Full Time Negotiable

Social Media Marketi... SEM Facebook ads Amazon Product Ads Google Adwords Email Marketing SEO Conversion Optimizat...

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About the company

Kaizen Empire is a rapidly growing eCommerce company based in the USA. We specialize in designing, developing, manufacturing, and selling toys primarily on the Amazon platform. With a portfolio of over 100 products across 7 brands, we've achieved a remarkable revenue of over $50 million. Our mission is to continuously improve our people, products, and processes to reach new heights.

About the role

At Kaizen Empire, we are seeking two (2) skilled PPC Specialists to manage our online advertising campaigns. One specialist will focus on Amazon Ads, while the other will handle off-Amazon platforms

As a PPC Specialist at Kaizen Empire, you will be the driving force behind our digital advertising efforts. You will develop, implement, and manage PPC campaigns to drive traffic, increase conversions, and maximize ROI. This role requires a blend of analytical skills and creative thinking to optimize ad performance and achieve business objectives.

Key Responsibilities:

  • Develop, implement, and manage PPC campaigns across various platforms, including Amazon, Google Ads, Bing, Facebook, Shopify, eBay, and Etsy.
  • Monitor and adjust bids to enhance ROI.
  • Monitor and analyze campaign performance metrics, adjusting strategies to improve results.
  • Conduct keyword research and analysis to identify high-performing keywords.
  • Collaborate with the marketing team to achieve integrated marketing objectives.
  • Analyze competitor advertising strategies.
  • Optimize ad copy, landing pages, and bidding strategies to improve Quality Score and Ad Relevance.
  • Perform A/B testing on ad creatives and landing pages to identify the most effective approaches.
  • Implement strategies to increase brand awareness.
  • Generate monthly reports on key metrics, goal tracking, revenue tracking, and other KPIs.
  • Stay up-to-date with industry trends, best practices, and platform updates.

Key Metrics for Success:

  • Increase Return on Marketing Investment (ROMI)
  • Improve overall Click-Through Rate (CTR)
  • Boost overall Conversion Rate (CR)
  • Reduce average Cost Per Click (CPC)
  • Elevate brand awareness through PPC-driven sales vs. organic sales and increase traffic metrics (Returning Visitors, New Visitors, Unique Visitors, Visitor Growth Rate, Engagement Rate).
  • Expand market share attributable to PPC campaigns.
  • Decrease cart abandonment rate for PPC-driven visitors.

About you

Essential Skills and Qualifications:

  • Bachelor’s degree in Marketing, Business, or a related field.
  • Proven experience as a PPC Specialist or Digital Marketing Specialist
  • Expertise in either Amazon or off-Amazon.
  • In-depth experience with bid management tools.
  • Strong understanding of SEO and digital marketing concepts.
  • Familiarity with multiple platforms such as AdWords, Facebook, Yahoo, etc.
  • Proficiency in keyword research and data mining tools.
  • Working knowledge of analytics tools like Google Analytics, Tableau, and WebTrends.
  • Creative, out-of-the-box thinking and strong analytical skills.
  • Excellent communication and teamwork abilities.
  • Google AdWords certification is a plus.
  • Experience with eCommerce is a plus.

What's in it for you?

Join Our Team for Freedom, Growth, and Exceptional Rewards:

  • Competitive Salary to ensure you're well-compensated and valued 💼
  • Flexible Working Hours designed to fit your lifestyle and boost productivity ⏰
  • Work from Home or Anywhere in the world—achieve work-life balance your way 🏡
  • 10 Days of Paid Holidays every year after completing a 90-day probation period—🏖️
  • Performance Incentives that recognize and reward your hard work and dedication 💪
  • Long Service Milestone Awards, including top-of-the-line equipment upgrades, home office enhancements, luxurious paid vacations, and generous vacation allowances, starting from 1 year up to 10 years of service 🎉
  • Paid Training to expand your skills and expertise continuously 📚
  • Exciting Opportunities for Growth 🚀
  • Paid Travel Opportunities 🌍

Experience unparalleled benefits and be part of a dynamic team that values your growth and well-being! 🌟

How to apply?

The Hiring Steps for this position will include the following steps:

If you are interested in this position, click on the apply button and you will be directed to the pre-screening questionnaire. Allow yourself 15-20 minutes to complete. Do not apply for this position without completing this questionnaire.

Please note that this position requires 100% commitment and is not suitable for those seeking a side job, freelance work, or part-time employment. It is important to only apply if you intend this to be your primary and only full-time job. Any attempts to work multiple full-time jobs without the knowledge of your employer may result in termination

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Kaizen Empire

Kaizen Empire is a rapidly growing e-commerce company that designs, develops, manufactures, and sells innovative consumer goods. W...

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