PPC/SEO Specialist [CLOSED]

Summary

An NYC E-commerce startup is looking for a Pay per Click and SEO specialist. This role will be home-based. PPC and SEO Specialist will work closely with Content Manager and Channel Development Specialist to drive SEO in content creation and content programming

Responsibilities

• Manage and optimize all aspects of paid search campaigns on Amazon, social networks (Facebook, Instagram, Youtube, Pinterest), and retargeting networks (AdRoll)

• Closely monitor daily search marketing performance and make necessary adjustments to achieve profitability while growing campaign reach within budget

• Create ad campaigns for new products

• Research, test, and manage relevant keywords, ad copy, and images

• Proactively make strategic PPC campaign recommendations

• Assist in SEO optimization on Amazon and web stores

• Monitor the algorithms set by the search engines to keep up to date with changes

• Recommend changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords

• Contribute to team effort by accomplishing related results as needed

Requirements

• Minimum of 3 years of search engine optimization and pay-per click experience

• Must have knowledge of Google Adwords, Yahoo Search Marketing and the like

• Ability to perform research, analyze websites, document changes, and make decisions
  regarding optimization approach

• Ability to compile and analyze search data and metrics and make decisions regarding
  campaign direction

• Ability to identify growth/optimization opportunities by performing click through rate, conversion, spend and creative analysis

• Excellent Microsoft Office skills

• With web development background

• Knowledgeable in Wordpress