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Paid Media Manager [CLOSED]

Full Time 2400.00 - 3200.00 USD Type: Monthly

Big Sea is not your ordinary digital marketing agency. They are a team of 40 passionate individuals who are committed to helping nonprofits, healthcare, and B2B clients grow and succeed. With over 19 years of experience, they have mastered the art of whole-brand marketing by using cutting-edge web development, creative campaigns, content marketing, marketing automation, media buying, and SEO.

At Big Sea, they are proud to be an agile digital marketing agency. The team of marketing strategists, project managers, writers, designers, developers, and strong leaders are all committed to working together to help businesses succeed. They take a whole-brand approach to their work, which means that they focus on every aspect of their clients’ businesses to ensure the best results.

They are also a remote-first company, which means that they have coworkers all over the US. They believe that this approach helps them to be more flexible, nimble, and always adapt to anything thrown their way. They have a slightly higher number of individuals in the Tampa, Florida area which is where their offices were located before going fully remote.

At Big Sea, they are dedicated to their core values, which include being open and honest, owning their work, thinking long-term, taking things personally, and always smiling. They believe that these values drive their processes and relationships, and they honour members of the team each year for embodying these values to the fullest.

If you are looking for work at a digital marketing agency that is passionate, driven, and committed to your success, look no further than Big Sea. Join them in their quest to build a workplace that promotes their coworkers to better serve their clients and make a difference together.

Are you a data-driven strategist with a passion for digital media?

Big Sea is looking for a dynamic and experienced Paid Media Manager to join their team of creative professionals and lead their projects to the finish line!

As the Paid Media Manager, you'll play a pivotal role in driving Big Sea’s digital strategies forward by making informed, data-driven decisions. You'll work in close collaboration with the Account Strategist, Assistant Digital Media Buyer, and the Big Sea Marketing & Account teams to ensure seamless project execution. Reporting directly to the President, you'll have the exciting opportunity to build your own department and make a significant impact on the organisation throughout 2023.

More specifically, within this role, you will be responsible for:

🔍 Research, Analysis, and Critical Thinking; more specifically, you will:

  • Contribute to defining the best digital media mix, targeting, and budgets for clients
  • Stay updated on industry trends and share relevant insights with the team

🚀 Creative Media Strategy; more specifically, you will:

  • Brainstorm new and creative growth strategies via digital channels
  • Create and present sophisticated paid media strategies to clients
  • Plan, execute, and measure experiments and conversion tests
  • Collaborate with internal teams to optimise landing pages and user experience
  • Conduct keyword research, competitive analysis, and identify high-performing ads
  • Create and execute UTM strategies, A/B testing, and support the creative team

🎯 Media Execution; more specifically, you will:

  • Manage paid media ad managers focusing on PPC/SEM, Programmatic, and Social channels
  • Guide and implement Paid Media recommendations with Assistant Media Buyer
  • Identify trends and optimise spend and performance based on insights
  • Handle robust initiatives and design advertising budgets with Marketing Strategists and Account Managers
  • Evaluate end-to-end customer experience across multiple channels and touchpoints
  • Negotiate with media channels and evaluate emerging technologies for adoption

📊 Measurement & Reporting; more specifically, you will:

  • Define and report key metrics, ROI, and/or ROAS with Media Strategists
  • Analyse channel performance and provide campaign adjustment recommendations
  • Generate performance reports and troubleshoot data anomalies
  • Utilise Google's Data Studio or equivalent marketing visualisation tools

🌟 Leadership; more specifically, you will:

  • Inspire, develop, and mentor a team of Strategists, Media Buyers, and Big Sea team members
  • Lead efficient brainstorming sessions to produce breakthrough insights
  • Build productive collaboration and enable successful teamwork

During the new employee onboarding process, which takes approximately two weeks, you will receive ample support from your teammates. This initial period will be focused on familiarising yourself with the team, tools, processes, and clients. Additionally, you will be engaged in design tasks to help you integrate smoothly into your new role and environment.

At Big Sea, the team prides itself on producing exceptional work and enjoying the process together. If you're hungry to learn, never satisfied with the status quo, and eager to make a difference, this is the role for you!

The ideal candidate for Big Sea’s team is someone who is highly motivated, demonstrates a strong standard of personal excellence, and is team-oriented. You possess strong attention to detail and technical experience, particularly in reporting and optimising campaigns Furthermore, the business places significant importance on communication and clarity. They expect their team members to share and embody their core values, which can be found here.

To excel in this role, you need to have:

  • 5+ years of experience managing paid media campaigns or a similar role
  • Deep knowledge of Google, Bing, Meta, TikTok, and other paid media platforms, including Programmatic
  • Understanding of how each platform works together for effective media recommendations
  • Experience with budget planning and KPIs
  • Ability to manage and combine data
  • Strong leadership qualities, attention to detail, work ethic, empathy, and professionalism
  • Excellent analytical skills to gather, analyse, summarise, and present data
  • Creativity in identifying target audiences and devising engaging digital campaigns
  • Experience with A/B and multivariate experiments
  • Working knowledge of analytics & research tools (e.g., SparkToro, SEMRush, SpyFu, TapClicks, DataStudio)
  • Ability to handle multiple tasks in a fast-paced environment under tight deadlines
  • Excellent collaboration and communication skills
  • Familiarity with Google Analytics, link tracking, UTM conversion pixels/tags, SEMrush, Google Search Console, and online attribution concepts
  • Strong analytical skills and data-driven thinking
  • Up-to-date with the latest trends and best practices in online marketing and measurement
  • Effective time management and organisational skills, with experience in Asana or another project management tool being a bonus
  • Bachelor's degree in Marketing, Finance, Business, or a related field

Brownie points for:

  • Having creative experience with ads
  • Working knowledge of HTML, CSS, and JavaScript development and constraints

What’s in it for you?

  • $2400 - $3200* per month depending on your experience
  • Full-time and fully remote position
  • Working hours with an overlap of at least 4-5 hours with EST time zone
  • Unlimited PTO
  • One or two in-person retreats per year for team bonding
  • Access to growth courses for personal and professional development
  • Annual salary increases

*Please note that this is a gross salary and that you are responsible for any tax-related procedures in your country of residence. We kindly ask you to apply only if you are happy to work remotely as an independent contractor.

This job opening is actively seeking the perfect candidate and will close once found. To ensure your application is considered, take the time to carefully read the job description and submit a high-quality application that stands out.

The hiring process for this position will include the following steps:

  1. Completing the application form on JobRack.
  2. Recording a short video introduction of yourself.
  3. If shortlisted, completing test tasks.
  4. Attending video interviews to discuss your previous experience and the new role in more detail.

Please note that this position requires 100% commitment and is not suitable for those seeking a side job, freelance work, or part-time employment. It is important to only apply if you intend this to be your primary and only full-time job. Any attempts to work multiple full-time jobs without the knowledge of your employer may result in termination and a ban from applying to other jobs on the JobRack site.

Applications for this position must be submitted through JobRack and direct contact with the employer is not permitted. If you have any questions, please contact JobRack at martin@jobrack.eu

– Only candidates from Eastern Europe are eligible to apply –

To make sure you receive updates on your application please add recruitment@jobrack.eu to your email address book.

Got questions about working remotely? Check out JobRack’s FAQ for answers to everything you might want to know. https://jobrack.eu/jobseeker-faq

Big Sea

Big Sea is not your ordinary digital marketing agency. They are a team of 40 passionate individuals who are committed to helping nonprofits, health...

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