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Market Researcher & Keyword Analyst

Full Time 1500.00 - 2000.00 USD Type: Monthly

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How to write the best cover letter to land that job

We are looking for a market researcher and keyword wizard to join us! Market positioning and keyword ranking affect all aspects of our business from product development and advertising to copywriting and sales… If you enjoy and have experience with market research, collecting and analyzing data and are motivated by finding the cause and effect in the world of e-commerce competition and Amazon ranking - please keep on reading!

We are looking for an analytical, detail oriented and self-motivated person to inform and support all of the market research and keyword-related processes of the business from product and market research to launch (10-20 per year) as well as listing optimization. The position will assist with and have exposure to nearly all aspects of the business.

About the Role:

We are looking for someone who is motivated and excited about researching, selecting, tracking and improving keywords on a constant basis, and someone who gets a kick out of researching and monitoring the market and identifying opportunities for entering new markets or capturing a larger share of existing ones. You will constantly be hunting for the next opportunity to grab additional market share and help grow our business!

We are not looking for someone to simply execute on tasks, but a person who can analyze a market, understand it and make data-driven decisions to optimize our positioning fairly independently. In the same vein, you can look at a data set of keywords, find opportunities and optimize our product listings using Helium 10 and/or directly in Seller Central.

You will be given challenges and responsibilities and expected to proactively deliver solutions and results without the need for much follow up. You will be part of a small distributed team of 14 people including the founder. You would be number 15.

The business is managed by the Founder and the Director of Operations and our team is distributed all over the world from the Philippines to Turkey, the US, Norway and China. We have doubled in size over the last year, but you would likely be the last person we will hire in a while as this role will really round out the team - so we're excited to meet you! Ashford Point has a very low turnover rate and we pride ourselves on hiring people for the long term.

Typical questions you will find the answer to:

  • Is there an opportunity for us in this market?
  • How can we differentiate ourselves from the competition?
  • Is this product viable from a keyword perspective?
  • What price should we launch at and what is a competitive target price?
  • What are the top 5-10 keywords we should target for our next launch?
  • Why is our organic ranking dropping off? What can we do to fix it?

Here are a few specific things you will work on:

  • Seek to intimately understand our products, their features and the various demographics that buy them
  • Do market research for current and potential products and make recommendations and take action on findings/opportunities.
  • Become a keyword expert and track both organic and sponsored ranking as well as optimize listings based on data-driven processes
  • Help prepare for new launches, select target keywords and monitor ranking
  • Actively solving ‘ranking problems’ for new and existing products
  • Support the Keyword & Launch Manager with other relevant projects

Traits / Experience We're Looking for:

  • A good understanding of competition and market forces in the e-commerce space
  • Experience with Amazon.com
  • Proven experience in keyword research and
  • Familiarity with Helium 10 is a plus
  • Organized, analytical and self-motivated
  • Good English communication skills
  • Positive, confident, motivated and communicative

What does success look like?

Bias for action - You are moving projects forward and suggesting new initiatives without much prompting or supervision

Quantitative - You are meaningfully and measurably improving the traffic/views and CVR of our listings.

Creative – You are coming up with ideas and researching new ways for us to effectively reach our target customers through keywords and market insights.

Communication - You are transparent and communicative and share your progress and learnings with the team.

Team player - You engage with and support your colleagues and contribute to a positive working environment.

What's in it for you?

  • Pay: up to 2,000 USD per month depending on experience and skills with the potential for a 5-10% year-end target bonus. For the right person, there is opportunity for advancement and taking on additional responsibilities with higher pay.
  • 21 days paid time off
  • Fully remote position. You can work from the comfort of your home, the local coffee shop or resort. Fast, reliable internet is a must.
  • Freedom to design your own work day. We care about results, not the number of hours you work. Outside of scheduled meetings, our employees manage their own time. We don’t care when you do it, as long as it gets done well and on time.
  • The opportunity to work with a great an international team. We have monthly ‘game night/social calls’, a chit-chat Slack channel where we share things happening in our lives.
  • Professional development opportunities. We give our staff access to online courses both about Amazon business but also on other topics and we encourage skills building and growth.

Still reading?

Then we encourage you to apply by sending us the following:

  • Your CV/resume
  • A short letter (1 page maximum) where you give us
    • 1-2 concrete examples of relevant projects and their outcomes
    • a short description of who you are as a person
    • your top 3 values
    • your 3 favorite books and/or podcasts

We're excited to meet you!

Apply Now

Ashford Point

We are a 9-year-old e-commerce company based in San Juan, Puerto Rico. We manufacture, import and sell a wide range of apparel and accessories on A...

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