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Director Of Marketing [CLOSED]

Full Time 2600.00 - 3200.00 USD Type: Monthly

Social Media Marketi... Email Marketing Content Marketing Sales funnel design Strategic Planning Conversion Rate Opti...

About the company

Midtown Stays, a leading virtual property management company with a portfolio of over 120 short-term rental properties across 7 countries and nearly 20 cities, is seeking a talented individual to join our team. Born from our popular podcast, Short Term Rental Riches, which boasts listeners in over 120 countries and over 600,000 downloads, Midtown Stays leverages its industry expertise to manage properties 100% virtually. With a proven track record of success, having hosted over 40,000 satisfied guests since 2015, we are rapidly expanding our global footprint. Our experienced team is dedicated to providing exceptional management services to property owners worldwide, ensuring seamless operations and maximizing returns.
 

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OUR COMPANY CULTURE

Driven by a culture of curiosity, we are a rapidly expanding company committed to continuous improvement. We believe that a thirst for knowledge and a passion for exploration are essential to navigating the ever-evolving landscape of our industry. We foster a collaborative environment built on teamwork, honesty, and accountability. Our globally distributed team, spanning the USA, Philippines, Mexico, Eastern Europe, and South America, comprises highly motivated individuals empowered to explore, innovate, and deliver exceptional results.

OUR COMPANY CORE VALUES:

  1. Positive Guest Experiences, Always
  2. Honesty
  3. Teamwork
  4. Continuous Improvement
  5. Accountability
  6. Curiosity

About the role

As Director of Marketing, your primary focus will be spearheading sales growth through collaborative digital marketing initiatives. Working closely with our leadership team, sales department, and content producers, you will leverage existing and new content across all platforms to generate leads and drive conversions. This includes developing and implementing targeted email campaigns, managing affiliate programs, and ensuring brand consistency to maximize sales impact.

📈Strategic Marketing & Lead Generation:

  • Establish and maintain consistent brand image.
  • Optimize content strategy for sales and engagement.
  • Develop and execute targeted email campaigns.
  • Set up landing pages, retargeting strategies, email capture funnels, and tracking systems to maximize customer acquisition and retention.
  • Leverage tools like GoHighLevel, Active Campaign, and email automation platforms.4
  • Build and nurture an engaged online community across social media channels, increasing customer loyalty and brand recognition.
  • Develop campaigns that align with the brand voice to increase follower growth, content engagement, and external website traffic.

🎥 Content Production & Management 

  • Expand podcast and Youtube audience reach.
  • Oversee the creation and management of content across platforms such as YouTube, social media, and email marketing, ensuring alignment with brand goals and engagement targets.
  • Lead ideation, scriptwriting, and production of multimedia content, working with content creators, video editors, and designers to ensure high-impact output.
  • Continuously optimize content and advertising for engagement and conversion.

📊 Performance Analysis & Optimization:

  • Monitor campaign performance, analyze KPIs and create actionable insights to optimize campaigns.
  • Prepare detailed performance reports and present results, recommendations, and strategies for continuous improvement.

🕵️ Innovation & Market Research:

  • Stay updated on industry trends, algorithm changes, and emerging platforms to identify new opportunities for traffic growth.
  • Research competitors and market best practices to innovate and stay ahead in a competitive e-commerce landscape

🤝 Collaborate with internal teams (sales, content producer, direct with CEO & COO) to align initiatives with business goals.
 

About you

Requirements:

✅Strong background in digital marketing with 5+ years of experience and 2+ years of experience in a leadership role

✅A solid understanding of digital marketing channels, platforms, and software programs including social media, email marketing, SEO, content marketing, and online advertising.

✅A proven track record of delivering successful digital marketing campaigns that have driven growth and revenue.

✅Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams.

✅ Experience using AI writing tools like Jasper, ChatGPT, and Gemini to generate content ideas and accelerate the writing process.

✅100% written and spoken English proficiency

What's in it for you?

💰 $2600-$3200 / month (negotiable)

🌟 Paid time off

🌴This position is 100% work-from-home

🚀 A leadership position

**please note this is a gross salary position, you will be responsible for any taxes on your end**

Working hours ⏰ This is a Full-time role 

  • 8:00 am - 5:00 pm CST (USA) *with a break in between
  • Monday - Friday
  • Please note that the shifts will change one hour once per year when the USA has daylight savings time

How to apply?

Please respond back to the job posting with the headline: "I will be the mastermind behind your brand strategy and sales growth”
in your response please include the following:

  1. How many years of experience do you have? Please provide a description of the experience and your specialties.
  2. How would you rate your English skills from 1 to 10? Our team prefers to meet virtually via zoom, would you be comfortable meeting regularly via zoom video calls?
  3. Have you worked from home before?
  4. Describe how you might repurpose this prior podcast episode interview to leverage the interview and content to attract new viewers to our websites, grow our presence, and ultimately drive sales.

We look forward to reading your responses.

Tim & The Midtown Stays Team

Midtown Stays

Midtown Stays owns and manages a portfolio of short-term rental properties in that are rented on a nightly...

View company profile

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