Digital Marketing Specialist – SEO & PPC [CLOSED]

Grofuse is seeking a Digital Marketing Specialist with a proven track record in SEO and PPC advertising, independently overseeing and completing specific projects. If you are a dynamic individual with a high level of problem-solving skills and analytical thinking, are a natural at building strong agency and internal relationships with the hunger to deliver exceptional results, then this could be the ideal role for you.

Contract Type: Remote working - Full-time/Part Time Opportunities.

Salary range: €1500-2000 per month, dependent on experience.

Responsibilities

• Creating, implementing, and managing the SEO strategy for clients across a range of industries and in-house sites
• As a confident writer, you will create copy for new websites, and optimise existing sites
• Ensuring that websites across the business and clients sites rank highly in key search terms
• You will setup, manage and deliver on some exciting paid (PPC) marketing projects for a variety of clients across different industries, as well as for Grofuse
• Evaluating product offering, traffic, landing page quality, content, design etc. when determining keywords and campaigns
• Ongoing research - analysis of SERPs, analytics data, plus competitor and industry activity
• Conducting site audits
• Monitoring Google Search Console to identify on-site problems and communicating with relevant teams to resolve these
• Making recommendations for conversion rate optimisation (CRO)
• Proactively keeping up to date with new SEM developments and share findings with the wider team
• Identifying trends and compiling statistics from Google Analytics and other data sources
• Develop monthly reports on performance, work carried out, and make recommendations going forward

Essential criteria

• 2-3 years’ SEO and analytics experience – agency or in-house
• A proven track record in delivering results
• Experienced and fully comfortable with using all aspects of Google Ads Editor, Search Console and Keyword Planner
• A deep understanding of Google Analytics
• Understands the various criteria relating to SEO, not limited to just page content
• Working knowledge of Content Management Systems (CMS) and a deep understanding of Conversion Rate Optimisation (CRO)
• Using research techniques to understand customers and market
• Basic understanding of HTML

Essential Criteria – soft skills

• Exceptional written and oral communication skills
• Proactive self-starter with strong commercial/business awareness
• An enthusiastic, positive, and proactive attitude
• Excellent organisational skills and multitasking ability
• Passionate about helping clients achieve growth
• Strong capacity for customer empathy
• Creativity and attention to detail are crucial traits

Non-essential criteria

• Working knowledge of agile principles, development processes and toolsets

To apply for this position, please include your CV and a cover note in your application.

ABOUT GROFUSE?

Grofuse is a full service digital growth agency based in Derry, Northern Ireland. 2021 is an exciting year for Grofuse, as we continue to build on the 150% growth that we achieved in 2020 by adding driven and ambitious specialist team members who share our vision.

We continue to enhance our reputation for excellence as a growing but leading digital growth agency in the UK and Ireland. The continuation of our growth relies on specialists just like you and our collective ‘Right First Time’ mindset. We are always seeking to improve our skills and add new expertise to the team – are you interested in knowing more?

WHY WORK WITH GROFUSE

Grofuse offers full remote working options while also providing a close-knit team environment where collaboration is fostered and encouraged through our healthy online meeting rhythm and agile methodology (Kanban in Jira). As part of our multidisciplinary team, you can rely on all of the specialist support you need to help you to continuously improve your skills and further your career. Our non-corporate culture provides a fun and friendly environment with our clients' goals at the centre of everything we do.

OUR VALUES

We really care about our clients' growth and we get a kick out delivering real results for them. If you share our enthusiasm and believe in strong communication; fully understanding the desires of clients and the needs of their customers; learning new skills; and working with ever-evolving digital technologies, then Grofuse is the perfect place to drive your career forward.

OUR CLIENTS

As a Grofuse team member, you'll be collaborating with our specialists on exciting software and web development projects for businesses and organisations operating in a wide range of sectors - from technology and manufacturing to food production, professional services, hospitality and many more.

We’re always looking for highly driven people to join our exciting journey of delivering growth for our customers. If you share our passion for growth, join us.