Digital Marketing Manager - HubSpot Marketing Hub Experience [CLOSED]

Location: Remote

Full or Part-time: Full-time employment

Non-negotiable requirements: Proven track record of marketing management success, and the ability to overlap four hours with the U.S.-based team (8 AM-12 noon Eastern Time). Excellent fluent US English speaking and writing is required. HubSpot Marketing Hub Experience is required.

Position Summary:

As the Digital Marketing Manager, you will be responsible for managing the company's overall digital marketing strategies/ messaging, including blog, email marketing, marketing funnels, newsletter, podcast, SEO, social media, video, and web pages. You will assist with the hiring, developing, and managing marketing team members to achieve the business marketing objectives.

Responsibilities:

• Manage the company's overall digital marketing strategies/ messaging, including blog, email marketing, marketing funnels, newsletter, podcast, SEO, social media, video, and web pages. It is expected that you have a demonstrated level of competency in some of these areas.
• Translate marketing vision into specific projects, action plans, and strategies by developing, implementing, and managing all digital media strategies and campaigns, with the aim of increasing brand awareness, customer engagement, and onboarding new customers.
• As our business is professional B2B, our clients respond to LinkedIn or direct organic campaigns. This position does not focus on Facebook, TikTok, or other social media platforms. With so many internal opportunities for organic engagement, the position is not involved in media ad buying.
• Review current marketing campaigns for weaknesses and develop solutions within budget constraints.
• Develop effective marketing teams and scalable processes to execute short-term and long-term marketing plans. This includes managing subordinate staff in the day-to-day performance of their jobs. Update the process and SOP documentation as required.
• Monitor, measure, and analyze the success of each campaign, and show the Return on Investment (ROI) via weekly/monthly reports
• When applying for this job, write the words Experienced Digital Marketing Manager in the subject line.
• Analyze competitor activity and stay up to date with the latest digital marketing trends
• Develop and manage a marketing calendar to address social media content, weekly emails, monthly newsletter, all content campaigns, and other resources
• Understand how to repurpose content to create many content snippets from larger content pieces to include written, audio, and video content.

Qualifications & Skills:

• Bachelor’s degree in marketing, business, or a related field is desired
• Experience using HubSpot is required
• Agility to quickly adapt to our business, understanding the terminology and our client solutions.
• A minimum of 5 years of experience in marketing
• A minimum of 1-3 years of experience in marketing management
• Proficient with marketing-related software programs
• Ability to perform and train the international team on all functions associated with marketing the business
• Proficiency in LinkedIn and organic marketing; company/industry does not use Facebook, TikTok, or Snapchat
• SEO and Google Analytics and understanding of web traffic metrics
• Proficiency in email marketing implementation and online course creation is desired
• Strong analytical and problem-solving skills
• Strong supervisory and leadership skills
• Excellent organizational skills and attention to detail
• Excellent verbal and written US English communication skills
• Proficient with Microsoft Office Suite or related software
• Overlap up to 4 hours from 8 AM – 12 noon Monday thru Friday US Eastern time
• Self-driven to seek out opportunities and not wait for work to be assigned as this is a leadership role.