App Marketing Specialist [CLOSED]

Do you want to work in a fast-growing, exciting iGaming company? Are you an experienced app and paid media marketer? Then this could be the job for you! We are looking to hire a paid media specialist to join a vibrant and growing international team.

The iGaming (sports betting & casino) industry is one of the most exciting diverse online areas to work in. We are looking for an experienced, hungry individual to help manage and increase performance across a number of paid media opportunities focusing on the US, HU and UK markets.

We’re looking for a skilled Mobile/App Marketing Specialist to join our paid media team. You will be responsible for the app install marketing efforts of the team, running campaigns to drive installs to a range of sports betting and casino operators in all applicable markets. You would have the chance to help define the roadmap, partners, and budgets as we look to grow and establish our app install/mobile marketing capabilities.

Role & Responsiblities

• Monitor and manage App Install campaigns across Facebook, Instagram, Twitter, Tiktok AppleSearch Ads and various other mobile inventory
• Tracking and updating of all KPI data, segmenting, monitoring performance, and finding new ways to improve scale and return-on-ad-spend (ROAS).
• Conduct analysis and run A/B tests to optimize acquisition, conversion, and engagement.
• Set up and reporting of campaign activity via appsflyer
• Collaborate with the wider paid media team on experiments - testing new platforms, audiences, strategies, and creatives.

Desired experience and skills

• 1-3 years full-time experience in mobile or app marketing role
• Understanding of Excel and data knowledge
• Expert understanding of Appsflyer and mobile conversion tracking across different platforms
• Strong understanding of attribution analytics/MMPs
• iGaming experience
• Strong analytical skills, can analyze data and draw conclusions to help push forward marketing goals
• Team player, comfortable working and collaborating with others
• Experience with affiliate marketing a plus.

Benefits

• Remote, flexible working
• Growth opportunites
• Grow and develop own team