Advertising Manager - GearTop [CLOSED]

Click here to watch the video from Patricia, the co-founder of GearTop:

With multiple different brands, this company manufactures a variety of sports & outdoor equipment. Their main focus right now is GearTOP, a multimillion-dollar brand, offering high-quality sun and wind protection - from sun hats & masks to gloves & balaclavas. TapeGeeks, another one of their brands, sells kinesiology accessories. They’re also looking forward to launching even more brands in the near future!

For the past eight years, they’ve built a fun, collaborative team consisting of 12 professionals. While all of them work remotely, the team is very close, and many of the employees have been in the company for a long time. A real family feel is what makes GearTop a great place to work & develop, both personally and professionally!

These are their core values:

1. Be positive and have fun

2. Be ambitious - eager to learn and grow

3. Do the right thing - be open and honest, and have integrity

4. Be attentive to detail

5. Help others as much as you can

If you think this is the kind of team you’d like to be a part of, read on!

Right now, the company is looking to hire an Advertising Manager to build & manage a marketing team. You would be working closely with the leadership team, overseeing the operations, and directing advertising staff in developing unique campaigns.This is a fantastic opportunity for the right person to gain experience & take their career to the next level in a fun, collaborative and friendly team of professionals!

Think you’d be a right fit?

As the new Advertising Manager, you would:

• Oversee advertising department operations and staff members
• Manage the processes with a hands-on approach & solve unexpected problems, making sure that the projects run smoothly & efficiently from planning to execution
• Work with staff to establish and meet project goals, budgets, and timelines
• Develop advertising strategies to increase buyer interest in products or services & increase brand awareness
• Negotiate contract specifications and terms with external parties
• Initiate and direct research efforts
• Collect and analyze data and present findings to management
• Participate in the hiring and evaluation of employees within the advertising department
• Conduct performance reviews for advertising staff and set quarterly KPIs
• Provide expert advice on marketing and advertising methods for new or existing products or services
• Develop and update SOPs

You’ll need to have enough understanding and knowledge to lead the projects, but also the ability to jump in and take initiative if necessary.

Managing the marketing team would include the following:

⇢ Facebook ads - bringing traffic to their website, and also testing with traffic directly to Amazon whether it be the storefront or listing

⇢ Google ads

⇢ Social Media Marketing (Instagram, FB, Tiktok, Twitter, Pinterest, Youtube, LinkedIn - finding the best platforms for each business)

⇢ Influencer Marketing

⇢ Content Marketing - blogs and exploring ways to bring more traffic to these blogs

⇢ Email Marketing

GearTop does have a team for Amazon PPC that you will be working closely with as well. That’s why knowledge of PPC with Amazon would be very beneficial!

The company uses Slack and ClickUp for communication and management.

During the onboarding process, you will get to know all the company’s brands and processes, as well as the entire team. One of the core values of this company is constant learning & growing, so you’ll constantly be provided with new opportunities & courses that will help you expand your knowledge & skills! :)

A successful candidate needs to have:

• Minimum of 2 years experience in a relevant field; management experience is preferred
• Experience working with an Amazon Brand
• Understanding of design and marketing principles and techniques
• Desire to grow a team and find new innovative ways to increase brand awareness and sales
• Ability to develop strategies based on industry trends and developments
• Exceptional organizational and multitasking skills
• Excellent management, negotiation, verbal and written communication skills
• Decisiveness and strong problem-solving skills, especially under pressure
• Ability to develop and maintain working relationships
• Solid sales and presentation skills
• Familiarity with Shopify

Brownie points for:

• Knowledge and understanding of Amazon PPC
• Experience with Klayivo

The company is looking for someone who can bring their expertise to the table & is willing to take initiative, providing their own ideas and direction to improve ad performance across multiple channels. At the same time, you need to be a people person - someone approachable so that employees & clients feel comfortable working with you.

The ideal candidate is:

• Optimistic & positive
• Confident & outspoken
• Honest & trustworthy
• Focused and goal-driven

What’s in it for you?

• $2000 - $3000 monthly
• Fully remote
• Flexible schedule (with availability from 9:00 to 12:00 EST)
• Huge potential for growth
• Performance-based benefits
• Friendly and positive environment

*Please note that this is a gross salary and that you are responsible for any tax-related procedures in your country of residence. We kindly ask you to apply only if you are happy to work remotely as an independent contractor.

This position will be closed as soon as we find the perfect match. So, make sure to read the description carefully and take your time to submit a high-quality application that stands out.

If you apply, JobRack will respond promptly and keep you updated throughout the process.

As part of the hiring process, please then expect the process to include:

1 - Filling in the application form once you click “Apply”

2 - Being invited to record a short video to introduce yourself

3 - Completing test tasks, if short-listed

4 - Attending video interviews where you will have the opportunity to talk more about your previous experience and the new role

Applications are only accepted through JobRack. TopGear has specifically requested that you do not contact them directly. If you have any questions please contact us using support@jobrack.eu

To make sure you receive updates on your application please add recruitment@jobrack.eu to your email address book.

Got questions about working remotely? Check out JobRack’s FAQ for answers to everything you might want to know. https://jobrack.eu/jobseeker-faq