Company Information:
UniAdmissions (www.uniadmissions.co.uk) is a UK based tutoring agency specialising in helping students with their applications to Oxbridge and medical schools. We are currently recruiting for a full-time marketing executive to develop and help run business to business marketing functions within the company.
Digital Marketing Executive Purpose:
You will be responsible for managing the company's SEO, and some PPC, initiatives from your remote office.
UniAdmissions is a growing company – you will be a part of our small marketing team. You’ll have secretarial and admin support, along with the support of your colleagues.
You will focus on creating new online SEO Optimised content, setting up PPC campaigns to multiple customer segments as well as managing some of our social media channels.
You will be required to develop strategy and implement tactics for successful campaigns to increase brand awareness and increase enquiries.
Job Roles:
Website:
Conduct market research to identify useful keywords to target to increase website traffic
Perform SEO on pages to improve ranking and increase website traffic
Design lead funnels to guide customers from information pages to sales pages
Social Media:
Manage Twitter and LinkedIn accounts to increase customer engagement and promote a positive brand image
Advertising:
Manage an advertising budget split on Social Media and Google Adwords
Setup Facebook, Twitter, Instagram and LinkedIn Remarketing
Explore and setup affiliate + partner marketing opportunities
Audit and analyse which streams are cost effective
Content Creation:
Create Pages on company website advertising new products and targeting keywords
Post on behalf of UniAdmissions on UK forums e.g. The Student Room
Essential Requirements:
2.1 or higher Bachelors Degree in any subject
1 Year Experience with Digital Marketing
Wordpress website editing skills
Knowledge / experience of performing SEO
English Fluency
Desirable Credentials:
3 years experience with Digital Marketing
Degree in marketing or business related field
Experience in education sector
Experience of HTML & CSS
Logistics:
Full time work (9AM to 6PM Mon – Fri) UK time.
You will work remotely from your home office (saving on transport costs + time)
Paid annual leave
Application details:
If you are shortlisted for the interview stage, you will be expected to produce a multi-channel marketing campaign based on a brief we will supply you. You will be expected to present this in the Skype interview as part of the assessment.