About Company
Black Winch supports organisations to turn a product-based business into a subscription model and move from transferring ownership to providing usership.
“Don’t buy it, Use it!” Today’s consumers and businesses want to use instead of owning. But that doesn’t have to mean that in this service-based economy, product-based businesses have a limited shelf-life. The successful subscription can be applied to product-based businesses and create new business models.
All along my 18 years of experience in the ICT industry, I have supported a significant number of manufacturers or service providers to implement As A Service business models, always including a product. And, when a product is part of an As A Service solution, it has its challenges to implement since it requires specific skills such as marketing and commercial cultural change. But most of all it requires to master a skill called “financial engineering” to secure the scalability of the offers.
As a founder of the Black Winch I have gathered a team of experts of the industry to concentrate expertise in the key areas necessary to a successful and long lasting As A Service business model.
Our mission nowadays with Black Winch is to bring this knowledge and expertise from the IT world to any type of industry. We help entrepreneurs to shift business models in a secure way, to satisfy their existing customers or acquire new ones, while generating new profit streams.
Each of our customers has a different setting : from evaluating the potential and feasibility of a As A Service go to market, to improving profitability of existing ones, we cover the large scope of requests to supporting customers and shareholders reaching their strategic goals thanks to AS A Service solutions.
One tagline : Don’t buy it, use it!