We believe that effective hair care starts starts with real, biological data. We’re the first brand to care for your hair by beginning with molecular analysis.
Don’t pull out your hair. We just need a small sample.
STEP 1 | Order a test kit. Then provide a small hair sample from home. |
STEP 2 | Mail it back (on us!) We’ll test & analyze your hair and send back a detailed report, and a list of ingredients optimized for your strands. |
STEP 3 | Get the perfect shampoo & conditioner for you. Order your custom-formulated shampoo & conditioner, and keep it coming. |