If you have an online business, you must’ve thought about ways to drive traffic to your website. Social media and paid advertising are popular ways to do that, however, the majority of online traffic is driven by search engines.
In fact, 68% of online experiences begin with a search engine – which is why it’s time to focus on search engine optimization (SEO).
SEO practices are constantly changing, but backlinks remain a key ranking factor. Backlinks, or inbound links, are links from a page on one website to another, and they are not only important for good SEO. Reaching out to other relevant websites in your field helps you build valuable relationships, while referrals can lead to an increase in sales.
What Do Backlinks Mean for SEO?
Once we type in our search, the search engine looks through every page that includes what we’re looking for and finds those that rank well for relevant keywords.
If we use Google, for example, the top ten results are shown on the first page – and users rarely need to look further. In fact, only 0.78% of Google users click on results from the second page.
But how does Google decide which pages should rank higher than the others?
One of the key ranking factors is the number of links that come from external websites.
The more backlinks there are from trusted websites, the higher the content ranks.
It’s simple: if a lot of people are referring to a page, then the search engine concludes that the content must be interesting and useful.
How Do SEO and Backlinks Work?
There are different tips and tricks when it comes to SEO and backlinks.
For example, getting one backlink from an authoritative domain is more useful than getting a thousand low-quality backlinks. Also, getting a second or a third link from the same website will not have the same effect as getting the first one. There are also various ways of over-optimization that actually have a negative effect on your rankings.
All you really need to know is this: If you want your content to really get out there, you need to get high-quality backlinks from various trusted websites.
Also, before you start building backlinks, you need to have valuable content that’s worth linking to. Only then can a good SEO team build backlinks and help drive traffic to your site.
How to Hire the Best SEO Team?
The first step towards building your SEO team is determining your budget. There is a big difference between having $1000 and $5000 dollars a month to spare for your new remote workers, and you need to know in advance how much you’re willing to spend.
If you choose to hire from JobRack, you can save some money and still get a high-quality remote SEO specialist for $1000 – $2000, depending on the role you’re looking to fill.
For example, this job post that was recently posted on our website offered $1300 for a full-time role as an SEO content writer.
Once you determine your budget, you can decide how many people you’re looking to bring to the team. Although SEO teams require multiple skills, sometimes one person can take on more than one responsibility.
For example, although web development is not the most important part of SEO, you’ll still need someone familiar with coding so that technical issues don’t hold back your entire team.
The first person to hire is an SEO specialist that will direct the entire process – and help you decide when to bring more team members aboard. Most likely, you’ll also need a content writer to create the best possible content that’ll be worth linking back to and a designer who’ll make sure the content stands out.
You’ll also need link builders to create backlinks.
What Do Link Builders Do?
Link building is one of the core SEO practices and it includes the following:
- Link prospecting
- Blogger Outreach
Building relationships with influencers who have tons of daily traffic doesn’t happen overnight, but it can help you gain a lot of traffic if done right. If you link out to others, you increase the chances that they’ll later reciprocate.
You can also try pitching a quality article to a popular blogger and see if they’ll post it – this technique is also known as guest blogging. Having an article on a popular site is so useful that you don’t need to worry about getting paid for it. The link to your website will be more than enough!
- Broken Link Building
Broken link building is one of the most effective backlinking methods.
Instead of simply asking for someone to link to your content, you first find a broken link on their site. Then, you offer your own content to replace the broken one. It’s a win-win situation – and almost a certain way to get someone to link back to your site.
Chrome even has the Check My Links free extension that helps you find those broken links and makes the whole process easier.
In-house vs Outsourcing
These are just a few of the many tricks your SEO team will use to drive traffic to your site.
Naturally, you need to consider whether it’s the right thing for you and your business to do this in-house vs outsourcing it to an SEO agency but if you want to have control and save money then starting by hiring a link builder can be a great move.
Make sure to always track your progress and consult your team lead on your monthly goals. Effectively use internal linking and promote your content on social media to boost your exposure even more!
If you want to start building your team and finally get the traffic your website deserves, you can find talented SEO specialists right here at JobRack. We have thousands of SEO-skilled remote workers ready to make a difference for your business. Click here to find out more.